Xbox Exec Celebrates Xbox One's Win Streak -- "Don't Call It a Comeback"

The Xbox One is "back on top."

560 Comments

Microsoft's Xbox One outsold Sony's PlayStation 4 in the United States in September, marking the third straight month that Microsoft's console came out on top. The Xbox One has outsold the PS4 in the past, but this is the first time this generation that the console claimed the No. 1 spot for three months in a row.

Xbox marketing executive Aaron Greenberg is thrilled about the news, sending off a few messages this week on Twitter about Microsoft's latest win. "So grateful to everyone who helped us get back on top!" he said in one tweet, using the hashtag "#DontCallitAComeback."

No Caption Provided

In another tweet, Greenberg used only hashtags: "#Momentum #XboxOneS," he wrote.

Microsoft's latest win in September is particularly notable since that's the month when Sony launched its slimmed-down PlayStation 4 Slim model. That system, like the Xbox One S that launched in August, starts at $300.

Though the Xbox One is on a win streak, it's still likely that the PS4 is the leader in the worldwide cumulative sales race. Sony's system has sold more than 40 million units worldwide as of May, with sales projected to reach 60 million by April 2017.

Microsoft does not share Xbox One sales figures, but Xbox boss Phil Spencer said in October 2015 that Sony's lead was so large that he was unsure if the Xbox One could ever catch up. Given the new momentum around the Xbox brand, it remains to be seen if Spencer still feels that way.

Sony will launch a new console, the PS4 Pro, in November, while Microsoft's Project Scorpio system lands in holiday 2017. Microsoft believes its system is the "most powerful console ever made," and as such, its performance advantage over the PS4 Pro will be "obvious."

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urbanman2004

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By the time M$ releases Scorpio, the hardware in its machine will be outdated

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SEADRIVE

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Seriously? I use my Xbox One's more than my PS4, but the claim is simply embarrassing...wow, "I delivered 5 more news papers than Billy this week"...who cares. I'm just happy to know that Microsoft is still in the game...this article is simply a waste of time...the war on sales numbers is wasting our time...I would rather see the total sold numbers even out a bit, making each competitor just as attractive to game developers, but this will take much more than 3 months and may never happen.

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hotwog21

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these are some of the best comments ever :) :) :)

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Mirimon78

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Figures are odd.

At best the xbox one (any variation of it) sold no more than 40k per week in the US. Yet, software sales in the US favored Sony over msft by as little as twice as much to as high as 6 times as much in the same quarter. Also, during this quarter msft barely " sold" less than half a million units, yet they lost over 3 million users in that same time frame...

"Sales"...

How is it allegedly topping these, while being last in software and losing 6 times as many users??? If it were really popular, and topping sold-through, then its subscription base and software sales should be higher and rising....not falling.

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Jdzspace

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Edited By Jdzspace

Why is Microsoft so desperate to seem relevant? Do they not understand how pathetic they look that after a 3 month stint of outselling Sony they act like that reverses being old sold by a 2:1 margin in the US and almost a 3:1 margin overseas?

do they realize how sad that makes them look? seriously?

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Jr_Hal

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Sony has 27 months and Microsoft has 8 month since the consoles' inception.....................Which part of this is a comeback ? This was the type of arrogance that cost you the this generation and also the last one. But hey, continue to show dem true colors Microsoft. I remember those jabs you guys were taking at Sony during the ps3/360 gen on twitter. cocky and obnoxious but keep it up though, I almost missed you. I expect you shooting yourselves in the foot soon enough. This is why I detest Microsoft.

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faseli

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@jr_hal: You didn't read the article did you?

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RADEON2

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i'm pretty sure a lot of people are holding out for the PS4 Pro, hence why the Xbox 1 slim won the past 3 months. Might as well, you get an overall better console for only 100 bucks more than the refreshed ps4.

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collbanth

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Edited By collbanth

LOL, haven't they been down in sales for like four years? And now they think two or three months of sales puts them back on top? When the revenue of xbone exceeds that of the ps4s, then they can say that they're back on top. Until then, all they've done is make up for some lost ground.

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Seth_Rogaine

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Sony immediately nerfed PS4 sales by introducing the ugly Slim (esp in comparison to the XBoneS) while announcing the much more powerful Pro. MS should have designed the XBone like this in the first place mind you (UHD drive not included).. there was no need to have such a big ugly square with an external powers supply & Kinect focus. MS has learned 3 years later... but at least they learned.

Sony on the other hand.. well, they just gave MS the ball. Lets see what the Pro will sell like.

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Jr_Hal

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@seth_rogaine: Which comes first, the console or the games ?

Microsoft's console can be 100 times more powerful than Sony's console and I still wouldn't purchase it if it didn't have the games I want to play. Games are the lifeblood of a console...literally. You go to where the games you want are, not the other way around. I would never waste money on a console only to hope I get games on it i wanna play.

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howthegodzkill

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China has completely rigged the sales numbers.

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Seth_Rogaine

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@howthegodzkill: That,s pronounced "CHY-NYA"

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djwood84

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I own both -- and I prefer my XBox One S.

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mpeg3s

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Hey Sony, don't drop the SOAP!

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GlaciusXL

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Well... you did just have a huge price drop on the old model, the new Slim was $299 and came with choice of free $60game and 2 of your half-dozen exclusives just launched. It's a spike. Even I bought an X1S, but that's all it's for, exclusives and to replace that OG clunker. For me it's like the GameCube or Wii. There for a few cool games.

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collbanth

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@GlaciusXL: Yep, it happens every time. I just bought one and I've had a ps4 since launch.

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deactivated-5ae060efb3bf6

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Everyone already has a PS4 I am guessing.

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WetVein

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Edited By WetVein

@Triton: Lol -You do realize that 10,000 babies are born everyday in the US. A similar amount turn 13, 18 and so on. So everyday tons of little shits beg their parents for a new system... and thousands of young adults receive their first pay-check. Most will buy weed & alcohol, but some will buy a console :)

320 million people in US, 14-16 million PS4's sold... there is tons of fat left on the bone. Remember Sony sold 155 million PS2's. PS4's sales are around 40 million. (worldwide)

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TysonTalksBad

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@Triton: do you even math or logic?

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collbanth

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Edited By collbanth

@tysontalksbad: wow kind of a mean thing to say. I think he means most "gamers" already own the ps4, and are now picking up a xbone because of the price reduction. I don't think he literally meant every person in the world.

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TysonTalksBad

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@collbanth: considering PS3 era ended with 80+ million sales. No. I don't think it was mean.

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collbanth

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@tysontalksbad: ?

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mohabnoto

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who will buy a ps4 when ps4 pro is on the way ?

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tlpina

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Edited By tlpina

I see it as, PSPro is coming out, no one in their right mind is buying the regular PS4 or the Slim and thanks to the lack of momentum from the PSPro, the Xbox became a whole lot more exciting.

I have both, so no party affiliation here, and I play the xbox mostly for the exclusives and the PS4 for everything else.

Once the PSPro is out, the scale should tip again.

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faseli

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@tlpina: You are making a faulty assumption that potential buyers know what a Pro console is and what it does. The demographic buying console now isn't you or I.

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skiggy34

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@tlpina: Well I can tell you this. I had 2 ps4's. I recently sold them both for $250 each. I sold them on Offer Up App. I put them on the app last weekend and before I could put my phone down I had 2 buyers. If your logic is the case then why did they buy mine and not just wait for the pro? I sold mine so I could get the Xb1s and put money on the pro..

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Seth_Rogaine

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@skiggy34: Cost drives everything Skiggy.

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Flyincloud1116

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@tlpina: At least that is what normal sane logic would dictate.

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neowarrior793

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you see im not suprised the console is selling but i dont think its selling as an actual console, its simply the fact that its a 4k blueray player thats most likly getting it sales. the price diffrence between the console and a 4k player is what 100 to 150, with that it makes little sense to buy a blueray player on its own as getting the console gives more added features. its simply the use of common sense, why get somthing that gives you a spesific function when you can get the console and get a bunch more added extra's for many people is just a little more money in there eyes.

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Seth_Rogaine

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@neowarrior793: Yup, they pulled a 2006 Sony and used the new media player as a trojan horse to sell the machine. Smart.

Sony on the other hand.. pulled a 2005 MS and put an outgoing media player in their new console. Not so smart.

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skiggy34

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@neowarrior793: If thats the case then smart thinking on MS part. MS has always stated they wanted the Xb1 to be a multimedia hub. Not just for games. So their approach is working. Even in the UK where Sony rules, the Xb1s is ahead.

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faseli

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@skiggy34: I wouldn't say they rule, though they are certainly ahead this generation. Last generation they came a healthy last in the UK and because of this the Xbox brand still carries a lot of weight.

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LiveDreamPlay

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It's all about the exclusives. It's normal for Xbox One to sell more these days with Horizon and Gears of War coming out. Just like PS4 will sell like hot cakes when God of War or Gran Turismo will come out.

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naryanrobinson

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As opposed to what? Buying two PlayStation 4s?

I think it's a bit of a terminological backflip to say, “back on top” when you've sold ~20m to Sony's ~50m.

Anyone who knows the first thing about statistics would laugh you off the street if you suggested that finally outselling the competition on a monthly basis, years down the line, means you're outperforming them generally.

But I'm sure Microsoft knows this, they've been trying any way they can to make it look like they're doing better than they are.

They don't seem to believe they're doing well enough to actually tell us how well they're doing though...

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HenrySix

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is playstation still running the for the players slogan. players still waiting for ea access. bc like what the one does with the 360. mods on fo4 and skyrim the way the one does it. etc.

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OrochiPunisher

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@HenrySix: Mods have been approved and are coming, EA access is subjective. Haven't bought an EA game in forever. BC isn't flawless on XB1. Gears 3 freezes all the time. Minus Gears 4 there hasn't been any exclusives on the Xb side I have been interested in.

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podjasek

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@orochipunisher: I have to say, Microsoft released a big update for backwards compatibility a short time ago (few weeks?). They also made special updates to all the 360 Gears games. It IS pretty much flawless now. Playing Black Ops and World at War campaigns seems flawless as well. (I had some definite issues with BO and the gears titles before the update)

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HenrySix

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microsoft coming for that sony ass

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Seth_Rogaine

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@HenrySix: eww.. gross.

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Draconas_Lyrr

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Why would we call it a comeback? It's still being outsold worldwide. A comeback would imply it's actually starting to catch up.

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skiggy34

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@Draconas_Lyrr: It took PS3 until year 6 to start catching up to 360. This is only year 3. And who the f&ck even cares. So what if a MS exec is excited the consoles he works for has been on top the last 3 months. Anyone that got the idea that he was saying the Xbox One has sold more units than Sony should just walk into oncoming traffic. If thats what you got out of it then you are a dumb sh1t. The fact that Xb1s outsold PS4 and PS4 slim for the past 3 months is what he is referring to. The holiday season will be an indication on where the tables are but for now, people in the US as well as the UK are finding an interesting liking of the Xb1s. I have it and with Gears 4 and FH3 in HDR there is nothing like it..

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Draconas_Lyrr

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@skiggy34: Little bit defensive there, eh, buddy? I didn't say anything negative about the system itself, merely pointing out some facts in relation to the article's title. It literally can't be a comeback because the XBOne is not catching up, despite winning sales in the US, it's still being outsold worldwide. So, you can unbunch your undies, your plastic box isn't under fire here.

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InYourMouf

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Good for them. Maybe I'll look into one. I'm bored of my PS4.

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MoreThot

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Well... duh everyone already has a playstation lol.

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skiggy34

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@MoreThot: If 40 million is everyone then this gen isnt shaping up too well. I believe 360 and ps3 sold close to 90 million last gen. Going by your logic of course.....

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MoreThot

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@skiggy34: clearly it was over your head.

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