WWE Is Taking Summerslam To Movie Theaters For The First Time
WWE wants their party of the summer to be a summer blockbuster as it takes Summerslam to movie theaters.
WWE will air its annual Summerslam PPV event in movie theaters nationwide for the first time as part of its partnership with Iconic Events. This year's Summerslam has a multitude of firsts as it's also the first time the WWE staple will be held at an NFL venue--at Allegiant Stadium, which is just outside of Las Vegas, Nevada.
"Iconic Events Releasing is proud to be in partnership with WWE to bring their incredible brand to movie theaters coast to coast," Iconic CEO Steve Bunnell said in a statement. "Summerslam is a marquee event that demands to be seen on the big screen, with big sound, in an auditorium full of excited fans."
"Iconic has a stellar track record of bringing people together to experience live events in a unique manner," said Melody Yam, WWE senior vice president, global strategy & business development. "We're excited to partner with their team to deliver the WWE Universe a new way to watch our biggest event of the summer live on the big screen."
It's only been a couple of weeks since WWE welcomed back fans into live events after more than a year, and kicked off a 25-city tour that started in Houston with Smackdown and carried into its Money in The Bank pay-per-view and Monday Night Raw.
While the Summerslam card is far from finalized, it looks like we're at least getting Roman Reigns vs John Cena for the first time in years as Cena made his return after over a year to the company at the end of Money in The Bank and had a showdown with the Universal Champion.
Fans can purchase tickets to see Summerslam live in theaters now at their local theater box offices and at wweliveintheaters.com.
Summerslam airs live Saturday, August 21 at 8 PM ET streaming on Peacock in the United States and the WWE Network everywhere else.