World of Warcraft studio beefing up its microtransaction efforts
Blizzard Entertainment establishes "Microtransaction Strategy" business unit, seeking director and manager to help lead the initiative.
We'll begin emailing you updates about %gameName%.
Blizzard Entertainment, creator of popular franchises like World of Warcraft, Diablo, and StarCraft, is beefing up its microtransaction efforts. The Irvine, California developer has posted a pair of new jobs on its "Strategic Initiatives" team calling for a director and manager for the company's new "Microtransaction Strategy" unit.
The language featured in the job listings suggests that Blizzard is aware that gamers have not been entirely won over just yet by the way which some games have employed micropayments.
"Do you want to help Blizzard Entertainment design monetization models that actually enhance the gameplay experience?" the requisition for Director of Microtransaction Strategy reads.
The person selected for this job will work to target the "intersection of revenue generation goals and quality player experience" with an overall aim of creating an enjoyable--and profitable--experience.
An ideal candidate will "have experience conceptualizing and iterating micro-transaction based game business models, and possess a deep understanding of player interactions with those models, both at the individual and community levels."
For the Director of Microtransaction Strategy position, eight years of industry experience and quantitative Bachelor's degree is required, while an MBA or quantitative Master's degree is preferred.
Blizzard's establishment of a "Microtransaction Strategy" unit is hardly surprising. The company has recently moved deeper into the world of free-to-play games through collectible card game HearthStone: Heroes of Warcraft and MOBA Heroes of the Storm.
And while World of Warcraft still requires a monthly subscription, Blizzard offers a range of virtual items for purchase, including mounts and pets for fees in the $10-$30 range. In addition, Blizzard launched a World of Warcraft in-game store just last month.
God Of War PS4 Guide: 6 Tips To Know Before You Play Top New Game Releases This Week on Switch, PS4, And PC -- April 22-28 Avengers: Infinity War -- 10 Things We Want From The New Movie Avengers: Infinity War's Infinity Stones Explained God Of War PS4's Surprising Inspirations New Dragon Ball FighterZ DLC Character Revealed - GS News Update Venom - Official Trailer Worlds Adrift May Be Perfect For Disappointed Sea Of Thieves Fans Best PC Games: Free Friday The 13th Game Is Actually Good We Quiz The Super Troopers On Crazy Canadian Laws | Super Troopers 2 PUBG Is Getting Some Big Weapon Balance Changes On PC - GS News Update GameSpot Universe News Update: Avengers: Infinity War Takes Place Only Half On Earth