World of Warcraft studio beefing up its microtransaction efforts

Blizzard Entertainment establishes "Microtransaction Strategy" business unit, seeking director and manager to help lead the initiative.

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Blizzard Entertainment, creator of popular franchises like World of Warcraft, Diablo, and StarCraft, is beefing up its microtransaction efforts. The Irvine, California developer has posted a pair of new jobs on its "Strategic Initiatives" team calling for a director and manager for the company's new "Microtransaction Strategy" unit.

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The language featured in the job listings suggests that Blizzard is aware that gamers have not been entirely won over just yet by the way which some games have employed micropayments.

"Do you want to help Blizzard Entertainment design monetization models that actually enhance the gameplay experience?" the requisition for Director of Microtransaction Strategy reads.

The person selected for this job will work to target the "intersection of revenue generation goals and quality player experience" with an overall aim of creating an enjoyable--and profitable--experience.

An ideal candidate will "have experience conceptualizing and iterating micro-transaction based game business models, and possess a deep understanding of player interactions with those models, both at the individual and community levels."

For the Director of Microtransaction Strategy position, eight years of industry experience and quantitative Bachelor's degree is required, while an MBA or quantitative Master's degree is preferred.

Blizzard's establishment of a "Microtransaction Strategy" unit is hardly surprising. The company has recently moved deeper into the world of free-to-play games through collectible card game HearthStone: Heroes of Warcraft and MOBA Heroes of the Storm.

And while World of Warcraft still requires a monthly subscription, Blizzard offers a range of virtual items for purchase, including mounts and pets for fees in the $10-$30 range. In addition, Blizzard launched a World of Warcraft in-game store just last month.

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Led_poison

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Oh please, Eddie is just fishing for clicks. He could have easily put Blizzard Entertainment instead of "World of Warcraft studio". Because as if at this point we don't know how that is?. While you are at it, try to make some news stories out of the job postings over at Ubisoft and EA.

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sirkibble2

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<< LINK REMOVED >> Clearly, you didn't title your blog posts with the intention for people to read them. The first thing people see is a title. Of course he's going to play up the interest level to get more readers. But he didn't sensationalize it nor was he dishonest in the title. No harm done.

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_el_Greco_

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<< LINK REMOVED >><< LINK REMOVED >>I agree. It's one of the very few times when I can truly say that Eddie did nothing wrong. He didn't go overboard with the sensationalism.

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randomkidlol

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The road to ruin


RIP Blizz.

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Vexov

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<< LINK REMOVED >> Doubt it, the majority of .. anything is filled with fools.


Hearth Stone isn't even out of closed beta yet(or is it finally in Beta even thoe the game has been working near flawlessly for months) and its likely made a good sum of money, and will continue to do so.


People are fking suckers, and Blizzard wants some of that pie.

I don't support microtransactions, but the addicts, that make up the majority, certainly do.

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orbit991

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Me me, ok my first idea, underwater unicorns, pink blue red whatever, it's a unicorn for F's sakes people will buy them up. Second idea , one word....dolphins. Finally, big ass swords, no stat increase, just big ass swords, and call them that, big ass swords.

Yep that's how stupid those are for the most part.


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CTBradums

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No, no, and no. I saw this coming, and I figured it was inevitable once WoW subs began to plummet, but I didn't know they'd make a whole division dedicated to nickel-and-diming gamers. To para-quote Lucca from Chrono Trigger: "Microtransactions aren't capable of evil. Developers make them that way."

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Avatar image for Vexov
Vexov

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<< LINK REMOVED >> Cosmetic stuff is one thing. Blizzard will certainly be doing this with all its games, in more than just cosmetics.


Watch Blizzard HOTS have costs to do just about anything.

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Avatar image for _el_Greco_
_el_Greco_

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@Vexov@CTBradumsIf Blizz thinks it can get away with anything more than what Riot can on the LoL store, they are living in a fairy tale. I doubt they'll try to bamboozle their fan base in HOTS.

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Bloodspectre

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Microtransactions aren't inherently bad. They can work if carefully handled.


The problem is that almost noone seems to be able to pull it off. We're left with a lot of terrible microtransaction systems out there that blatantly try to rip off consumers. And, honestly, I don't see Blizzard pulling it off, either.

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tanerb

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SWTOR did it pretty well despite the ugly reputation. The difference is TOR has Star Wars brand. WoW is a different beast, different type of players which surprisingly may work against them in microtransaction business.

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Vexov

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<< LINK REMOVED >> So your saying that SWTOR fans are suckers, while WoW players are probably less likely to be suckers?.


SWTOR only did well at first, until ppl started seeing the problems, not fixes, then it went from its 2.5million to 500k in just a few months.


SWTOR, couldn't do anything else but go F2P, and that attracted a different breed of gamers, most of which are just suckers willing to play a baddish game and pay for it.

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tanerb

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@Vexov so you gotta decide who is sucker or not as well as which game is bad or good? yes swtor probably will attract more microtransaction supporters than wow in terms of percentages due to different player base. and the only reason they still exist is there are people willing to pay for those microtransactions.

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Kinguard73

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<< LINK REMOVED >><< LINK REMOVED >> it was end game that killed it for me nothing else. I was gone by FTP time and this point glad I was.

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DiverseGamer

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From what I've read on the internet, micro-transactions suck.

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kellian1

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Micro transactions + monthly fee = Keep your stupid Blood Elves and Pandas.

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Vexov

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<< LINK REMOVED >> But come on!, WoW is gonna Time travel to a Parallel Universe, you get to meet the Warcraft 2 Villains.. and i guess heroes. WoW gets to act more macho and could likely put women in high heels and even less armor.

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pupp3t_mast3r

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I guess this is all going to depend on how they implement the micro-transaction system, if it's along the lines of Dota 2 and Path of Exile I don't see it alienating too many people.

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eelektrik

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I first read that as 'invasion' instead of initiative. Still works, microtransactions have certainly gotten invasive in games these days.

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snugglebear

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I had to pay $5 just to read this article.

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Evil_Sidekick

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I'm so happy that i don't care about MMOs...

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Runeweaver

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I had thought about returning to wow,but not now.


Biggest problem is they add rare mounts to ingame store instead of making them something you can earn ingame.

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DAOWAce

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<< LINK REMOVED >> Why would you even think of going back to WoW in the first place?

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Runeweaver

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<< LINK REMOVED >><< LINK REMOVED >> Because its a good game with plenty to do,but If blizzard are gonna be greedy then i wont bother, Ive been playing swtor for a while which isnt bad and is playable from start to finish without spending any money at all.

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normanislost

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<< LINK REMOVED >> if its in the store its not a rare mount and never has been...

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Runeweaver

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<< LINK REMOVED >><< LINK REMOVED >> I didnt mean they have removed mounts from the game, what i ment was instead of them adding them to a faction so you can earn the right to buy them or make them a quest reward they dont bother adding the extra content, they just sell them as microtransactions and as people spend more money they will continue to do so.

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Rooten

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@Runeweaver they are in the deep shit man....so they need a way of making money!! so selling stupid stuff like mounts at 25$ or pet is a way to do it but yeah, ppl buying those mounts at 25$+ are not stupid but are in the Blizzard strategic trap of making money on us

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_el_Greco_

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<< LINK REMOVED >> I don't know, man. In my opinion, paying $25 for a mount sounds like a pretty stupid thing to do. Blizzard doesn't have any "strategic" trap on those people. Those people are just trapped in their own stupidity.

(And look... Let's assume that for some people $25 is chump change, I can understand that. But buying a rare mount isn't going to distinguish you in any way from the sea of other people that were just as dumb as you and bought it. It's one thing to earn something through gameplay -- which is in fact rare, because most people can't do it due to difficulty + luck factor -- and another to just fork out some cash and get what so many others have also bought).

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atopp399

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If they charge full price and expect users to pay microtransactions I hope their next games fails miserably. They release few enough games that if even one fails they will be hurting big time.

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deactivated-5a1d4b615a3a3

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While everything else in the world has been getting more expensive, game prices have managed to stay pretty static for at least 10 years or so, possibly more. If game prices grew with inflation like everything else has, we'd be paying over £60/$80 for games now.


Sure there are more people playing games than ever now but unless game's become more expensive to the consumer, they are going to keep looking into other ways to make money.

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Tripwolf

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The first sign that they're scared their game is going to start losing massive waves of players.

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gamerboy100

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@Tripwolf I think this might help them lose players, to be honest.

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Tripwolf

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<< LINK REMOVED >> Agreed.

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m_dorian

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I am sure they do great because there's one born every minute.

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MapleLeafKush

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people still play this game?

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Mr_Enlightened

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<< LINK REMOVED >> There are not considered humans anymore

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MapleLeafKush

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<< LINK REMOVED >><< LINK REMOVED >> just empty vessels living, breathing WOW

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rtircoklled

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Its ridiculous that they make you pay 15 bucks a month then ask for 30 bucks more just for a different looking mount that does the same exact things as all the other mounts. If they made it free to play it wouldn't be so bad, but other wise, F that.

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meatz666

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I knew this was a Eddie article... lol

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Link3301

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You guys realize they are trying to create microtransactions that enhance a player's experience? This is probably for Hearthstone or something.

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Barighm

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But...I thought we paid the monthly fee to avoid crap like this...


...and this is an extra, super-premium charge on top of what is already an old, tired game.

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xeoneex66

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"Do you want to help Blizzard Entertainment design monetization models that actually enhance the gameplay experience?" the requisition for Director of Microtransaction Strategy reads.


**** no you greedy peice of flatulant shit. WoW needs to DIE, Blizzard needs to completely fold as a company and everyone should move on with their lives.

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Steve_Esquire

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So they make you pay monthly, buy DLC, and throw microtransactions in? WOW.

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Ashbfc

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All these greedy shit stain company's are gonna regret it all sooner or later, cause if they continue with all this bullshit there's gonna be another video game crash.

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deactivated-5a024525a3f7c

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Glad I quit WoW in January 2013.

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Riddick123

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<< LINK REMOVED >> Glad I quit December 2010

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Truth_Hurts_U

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<< LINK REMOVED >>

I quit mid 2011 and I don't even miss it.

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Frostbite24

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<< LINK REMOVED >>

Oh so you were supporting them even after they had microtransactions in-game?

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---Cipher---

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Strategy 1: Get rid of microtransactions.

Strategy 2-all: Get rid of microtransactions.


I'd like to think of a big developer that did these things well in the past. For every "Path of Exile" we have a thousand Candy Crush games. Forza 5, Dead Space, and even Diablo 3. No thanks, I've had more than enough of that.


That said, I would say that this was a deal breaker for me, but I haven't planned on supporting them since they destroyed their reputation with their handling of D3.

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Thanatos2k

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Reprehensible. Remember when Blizzard made great games like Warcraft 3 that you could play online for free for years and years?

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Link3301

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You can.play all of Blizzard's games online for free except WoW

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Thanatos2k

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<< LINK REMOVED >>And will you have the same experience as Warcraft 3 without paying money?

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