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With GTA 6 Coming, Take-Two CEO Says "We're Terrified At All Times" Of The Competition

"We're looking over our shoulders at our competitors," Strauss Zelnick says.


Grand Theft Auto V was one of the most successful games of all time with more than 185 million copies sold, but that doesn't mean Take-Two isn't afraid of the competition when it comes to GTA 6. Speaking to Inverse, Zelnick said Take-Two and its labels, like Rockstar Games, are always mindful of the competition.

"We're looking over our shoulders at our competitors," Zelnick said. "We're terrified at all times, or we're not doing enough. There's no one who says, 'This is a perfect product, we're really proud of it. Let's take a deep breath, go to the beach.' We have to wake up and do it again, the next step."

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Now Playing: History of Grand Theft Auto

Before this, Zelnick spoke about how Rockstar's challenge with each new GTA is outdoing themselves. "It needs to be something you've never seen before," he said. "And it needs to reflect the feeling that we have about Grand Theft Auto--that's a big challenge for the team. Rockstar's answer is seek perfection. Seek nothing short of perfection, and we'll get there."

While Rockstar has confirmed that the first trailer for GTA 6, or whatever the game is called, will be revealed in early December, there isn't much else to go on, at least in terms of official details. A hack led to a huge leak of supposed details for the game, the main takeaway being that it could return to Vice City and feature multiple playable protagonists.

Many are wondering what kinds of updates and advancements GTA 6 might deliver compared to GTA 5. Those details remain a mystery, but Zelnick suggested that advancements to technology like generative AI might help make non-player character dialogue and interactions richer. He didn't confirm that GTA 6 will use generative AI technology, but he spoke about it generally.

"Everyone's working on that," he said. "You're a playable character, you're interacting with the non-playable character. That interaction is currently scripted. And the non-playable characters are generally not very interesting. You could imagine all the NPCs becoming really interesting and fun."

Previously, Zelnick spoke about how AI may be able to help make game development easier in some ways, but he stressed that it's not a "magic" solution.

Concerning GTA 6, the game's first trailer will debut in early December. This would seemingly line up with The Game Awards on December 7, but as of yet, Rockstar has not said anything about when specifically during early December the trailer will arrive.

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