Windows 10 Aiming to Reach 1 Billion Devices by 2018

Windows 10 launches this summer.


Microsoft is setting its sights on a major milestone for Windows 10. The company said today during its Build conference in San Francisco that it's aiming to have 1 billion devices running the new OS by 2018.

"Within two to three years of Windows 10's release, there will be 1 billion devices running Windows 10," Microsoft VP Terry Myerson said during the keynote address, as reported by GameSpot sister site CNET.

Windows 10 launches this summer (the end of July, if AMD is right), and will be available as a free upgrade for existing Windows users for PC and mobile devices. The new operating system also has a renewed focus on gaming.

Also at Build today, Microsoft revealed the name of its Internet Explorer replacement for Windows 10 and announced a new partnership with Unity for HoloLens.

For lots more on everything announced at Build, be sure to read CNET's extended coverage. The event runs through Friday, so keep checking back for even more news from the show.

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Avatar image for Yams

By "1 billion" do they mean the regular 1 billion, or the new Microsoft OS numbering system, which translates it to 900 million?

Avatar image for realone2005

Going by their cycle by that time Windows 11 should almost be out.

Avatar image for kokakee

make it free.. 1 billion by 2016 :)

Avatar image for Utahraptor_

Hopefully, it has good backward compatibility. I still have some very useful programs (including games) that were made for Windows XP and Windows 7. I don't want to buy new programs just for Windows 10. I know MS said Win X will have an amazing DirectX 12, but I hope that's reality and not sales hype.

Avatar image for DanielL5583

Am I the only one that doesn't have an issue with the tiles?

But anyway, it's not outside of the realms of possibility for them to reach 1 billion, if you take into account all the different kind of devices that you can install Windows 10 on.

Avatar image for otterbee

The only they will pull this off is by (a) forcing new PC purchases to ONLY allow Windows 10; which is what they tried to do with Windows 8 and failed, when they back-pedaled and allowed PC manufacturers to start offering Windows 7 again...and (b) enterprise licensing deals with big corporations that use Windows OS throughout the company. It'll take until 2018 for companies to move to it anyway.

Even with those two aspects, they're still going to have a tough time reaching 1 Billion, I think. But, I guess if you add in Surface and smartphones, it might actually be doable.

Personally, I'm done with MS devices (actually never started)...I have an old Windows 7 tablet that I still use. But, never had a smartphone (never will) and I've ditched their consoles this generation. My PC is Windows-based, but not enthusiastic about upgrading. I don't have a single device with Windows 8 on it even.

Avatar image for TeknoBug

@otterbee: I have a Windows tablet (paid $120) for Skype and Office purposes and it probably will get upgraded to 10, I have Windows on my gaming PC and guest PC (for people that comes over and wants to use the computer) but I use Linux otherwise. I've been gaming more and more on my Linux PC lately, games are becoming a lot more playable and available for the platform (thanks to SteamOS).

Each day I'm moving further and further away from having a reason to use Windows, but I'll just leave it on my gaming PC in case there's a good game that comes out.

Avatar image for busterfriendly

@otterbee: Really?

Avatar image for abhisheknerdy20

Windows 10 doesn't support windows gaming

Avatar image for blackace

@abhisheknerdy20: Dumbest comment in this thread so far. It'll support gaming and 100's of other things. Greatness is coming....


Avatar image for Zorlac

@abhisheknerdy20: Why would you say that?

Avatar image for liquorandgunfun

Im buying a windows phone next, im done with android and i have to use an apple iphone for work, there is little difference anymore and nothing stands out between the two.

The ability to have my xbox one, my phone, and my PC things be allover makes me excited for all the possibilities. I am even saving some money and getting a surface pro 3 and ditching my laptop and ipad air.

I think they are bringing this right at the right time, with ipad in decline and the surface taking off. It may be time to buy some MS stock.

Avatar image for kkdrummer

@liquorandgunfun: I just bought a Lumia 930, great phone! really happy with it. Previous was a Nexus 4.

Avatar image for busterfriendly

@kkdrummer@liquorandgunfun: Yea, the phone has gotten pretty nice in the last year. I think Nadella has a lot to do with that in making changes based on user feedback. Ballmer had more of a "take it or leave it" attitude.

Avatar image for kkdrummer

hum...apparently no one of you saw MS' presentation yesterday....It was massive...don't know about 1 billion devices, but they are working really hard and well to make sure that users and developer can easily access the new OS.

Avatar image for Sl4cka

@kkdrummer: Why watch the presentation when you can read about it on a gaming site.

Avatar image for eternaldragoonx

Yeah i dont see that happening

Avatar image for blackace

@eternaldragoonx: Greatness is coming.


Avatar image for Talavaj

Microsoft "aims" at 1 Billion with everything they make though.

Avatar image for father_newell

Not a big deal when you free a most pirated piece of software.

Avatar image for xsonicchaos


You will be so disappointed.

Avatar image for blackace

@xsonicchaos@father_newell: No one will need to pirate it. People will be less disappointed if it's FREE.

Avatar image for derekscorp

Hahahahahaha that's funny

Avatar image for cboye18

Unless it's Windows 8 all over again...

Avatar image for skipper847

If or not they reach they will say. Where not giving any more support to windows 10 as windows 11 will be out.

Avatar image for neowarrior793

you know i will genuinely be surprised if they get 1 million people to use it over the next 3 years let alone 1 billion.

Avatar image for blackace

@neowarrior793: It's being loaded onto 10+ million XB1's in July, so I think 1 million is a given.

Avatar image for busterfriendly

@neowarrior793: They've already beat that in just the preview release.

Avatar image for xhawk27

@neowarrior793: How many people use Windows 7? They are going to upgrade for free because Windows 10 is ten times better.

Avatar image for Warfighter_971

@xhawk27@neowarrior793: how do you know it is 10x better?

Avatar image for xhawk27

@Warfighter_971@xhawk27@neowarrior793: Because it's called Windows 10.... :=)

Avatar image for Warfighter_971

@xhawk27@Warfighter_971@xhawk27: i thought it was 20(10+10)

Avatar image for xhawk27

@Warfighter_971@xhawk27@Warfighter_971: Yes the Power of 10!

Avatar image for validifyed

@xhawk27@Warfighter_971@xhawk27: Guys, get real - its 1.43 times better...

Avatar image for DanielL5583

@validifyed@xhawk27@Warfighter_971@xhawk27: You got the numbers mixed; it's 3.14 times better.

Avatar image for lostn

They made the same 1 billion projection with the X360 btw.

Avatar image for xhawk27

@lostn: I don't believe you/

Avatar image for igorphoenix

@xhawk27: well, not exactlywith x360, but they said it << LINK REMOVED >>

Avatar image for blackace

@igorphoenix@xhawk27: Didn't Mattrick make that dumb prediction? Where is he now? lol!!

Avatar image for busterfriendly

@igorphoenix@xhawk27: It's already getting close to 100 million on the 360.

Avatar image for moonco

Can we remove/hide the tiles? I %#@^ hate those things

Avatar image for ExoticCharm

@Moonco: Actually, I believe you can. One of the tst videos from someone in the preview program showed that you could customize it. You can have the normal start menu and options (Windows 7), the app style (Windows 8), or a combination of both. Things might change between now and then, but it looks like MS will finally be about giving choices.