Will Wright unveils HiveMind

SimCity creator details his new game concept, presents an image of what games could be made with more personal information about players.


Will Wright, the developer behind seminal hits like SimCity and The Sims, left his longtime home at EA in 2009 to found Stupid Fun Club. While the world is waiting on the first game-related project from that outfit, Wright today revealed a second new startup, along with that outfit's first game.

It may be called HiveMind, but Wright is going for a totally personalized experience.
It may be called HiveMind, but Wright is going for a totally personalized experience.

Speaking with VentureBeat, Wright revealed HiveMind, which will serve as both the name of the new game and the new company. However, that's where the concrete details end.

Wright painted a picture of what a game could achieve if it was fed information about the player; it's a concept he calls "personal gaming." The idea revolves around the player completely, going so far as to dynamically build the game around each individual. "If we can learn enough about the player, we can create games about their real life," said Wright.

These concepts are things that Wright acknowledged are already at play in more superficial ways in augmented reality applications, such as the check-in service Foursquare. However, he says that a person's location is just one of maybe 50 different dimensions of data that could be used to get an image of who a person is.

Wright provided an observation regarding his own work's trend toward being more personal as time goes on. "When you look at the arc of the games I have done, starting from SimCity, they are each mining a deeper level of creativity, and they are more focused on the individual over time," said Wright.

The state of HiveMind's development was not revealed. Wright is hoping that this announcement will spur investment so he and his team can build out all of the necessary talent, applications, and systems needed to make a project of this scale possible.

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Avatar image for criminalscum87

I'll have to hear some more about this one before I commit but I admit it does sound kinda cool

Avatar image for mrboone01

SPORE was lackluster and was just basically a failed experiment. However, I will give him the credit for at least trying something new, even if it didn't work out in the end.

Avatar image for Thuganomic05

SimCity 5 isn't coming to mind for him? wtf...

Avatar image for stziggy

Please just make Sim City 5.

Avatar image for KillerJuan77

Sounds interesting and alarming (Invasion of privacy FTW?), I'm definetely interested.

Avatar image for Roronoa_ZoroHUN

Oh-oh, this guy is getting dangerous. He may even screw up all other dimensions as well. Now we know why the world will end after 2012, at least for humans. We need a superhero to fight this guy!

Avatar image for opinions2

Sounds more like an invasion of privacy. Over 50 sets of details along the lines of location etc - No thanks. Id rather stick to less original games that I can play without provding my inside leg measurement.

Avatar image for NoblesseOblige3

"...create games about their real life." Awesome, I get to experience my boss' wrath TWICE in on day lol Super combo sequence!

Avatar image for Reuwsaat

Will Wright? Smells like INFINITE EXPANSIONS.

Avatar image for MuffintopX

This will probably make him a lot of money because Everyone is going to want more personal information from people.

Avatar image for MemberUnknown

CUT OF THEIR LIMBS!!!!! Oh sorry, wrong article.

Avatar image for SicklySunStorm

I enjoyed Spore, but it's concept outweighed it's execution a little.

Avatar image for razgriz_101

At least about 99% of what he's came up with is pure originality and for that i applaud him theres no other dev with creativity like this guy, more dev's should really take a leaf out his book despite spore being a dud we still regard SimCity and the Sims as two of the biggest games in history.

Avatar image for ziproy

Huh sounds fun and better yet, new

Avatar image for soulless4now

I'm going to laugh if the game involves bees.

Avatar image for RossRichard

After Spore, I am very hesitant to be excited for anything he hypes.

Avatar image for freedomspopular

I'd rather have a quality SimCity 5.

Avatar image for Evenios

Spore was fun to a point but hopefully he will take the reactions and build something deeper we will see!

Avatar image for pokemonblackftw

sounds like a new toy for identity theives

Avatar image for ToTs_00

Let's just hope this doesn't turn into another "Spore" where it sounds neat on paper but when you dig into the meat of the game you find out their is none.

Avatar image for daabulls23

Sounds interesting, but I would rather build and play a game that I can customize for myself. I don't want a game about my real life, cause that would be pretty boring to play. At least compared to Skyrim.

Avatar image for Neosword

Sounds neat. Hopefully he delivers another unique experience.