Wii U aimed at parents and kids this holiday

Nintendo of America president Reggie Fils-Aime says company is spending "substantially more" to market the system this season compared to last year.

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Nintendo's marketing efforts for the Wii U this holiday are targeted at parents and children above all other groups, Nintendo of America president Reggie Fils-Aime has said.

Speaking with Seattle news publication King5, Fils-Aime explained that Nintendo is spending "substantially more" to promote the system this season compared to last year--and is focusing its efforts exclusively on the family demographic.

"The marketing has tremendously ramped up. And really what it comes down to is being crystal clear about who's your target. And for us this holiday with Wii U the target is parents and their kids," Fils-Aime said.

Fils-Aime said you'll see marketing material for the Wii U on prime-time family friendly TV programming, as well in online search results and through mobile devices.

The Wii U has struggled so far, selling 3.91 million units as of the end of September. Still, Nintendo is sticking by its plan to sell 9 million consoles by the end of March.

The company is hoping to right the ship by releasing marquee first-party titles on a more regular basis than when the platform originally launched in November 2012.

Super Mario 3D World launched last month and sold more than 215,000 units in the United States alone during its first nine days. Looking ahead, Nintendo will launch Donkey Kong Country: Tropical Freeze in February and Mario Kart 8 in spring 2014.

Tomorrow, Nintendo will hold a Nintendo Direct video presentation that promises news on 3DS and Wii U titles through spring 2014.

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