Why Switch Doesn't Include Any Bundled Games

After landing on the $300 price, Nintendo decided to leave it to consumers to choose what games to buy.

260 Comments

Unlike the Wii and Wii U, the Switch won't come with any bundled games in order. Nintendo of America president Reggie Fils-Aime has now explained why.

"We look at every launch uniquely as to what's the right thing to do for that launch," Fils-Aime told GameSpot in an interview today. "And I've been involved in launches dating back to the Nintendo DS. Each one is a little different. For this launch, what we found is that with the range of software that's coming--not only available day one but through April and into the summer, and including the holiday timeframe with Super Mario Odyssey--that we wanted to enable the consumer to buy the software they want, to look to get to the most approachable price point we could get to. That led us to a $299 price point, and let the consumer decide what games they want to buy."

Fils-Aime explained that Nintendo started out by identifying the price they want to be at--$300 in the United States--and worked to reach it. There are certain things that simply couldn't be left out of the package, like the Joy-Cons and various cables.

"The first decision that we make is, where do we want to be in terms of the hardware price point that's going to be approachable and hit the marketplace we want? And from a US price point, we wanted to be at $299," he said. "Certainly, lower is always better, but at a $349 or $399 price point, we just didn't feel that was the right place to be. So we start there. And then it's all about, what's going to be included? Obviously the inclusion of the two Joy-Con, critically important; all the right cables, the dock, critically important. We also have to do this from a financial perspective as well. Once we got to that bundle, it really needed to be at $299 without a piece of software."

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When asked specifically about 1, 2, Switch and how it seems like the ideal evolution of the Wii Sports-style bundled game, Fils-Aime acknowledged the similarities between the two. However, he disputed this to some degree, arguing 1, 2, Switch is a more comprehensive game.

"You make the comment about Wii Sports, and certainly, the analogy that it's a great utilization of the Joy-Con and shows off the capabilities of the system, that is absolutely true," Fils-Aime said. "I would say, though, that 1, 2, Switch has many more experiences--it's a wider pallet of experiences, potentially more akin to Wii Play than to Wii Sports. And, again, from that standpoint, Wii Play was a standalone piece of software both with a controller at the time and without, so that's probably the better analogy."

Switch launches on March 3 with identically priced two versions: one with gray Joy-Cons, and one with neon-colored Joy-Cons. At this point, the launch lineup appears to be somewhat sparse, although The Legend of Zelda: Breath of the Wild will be there on day one. You can see all of the launch games we know about so far here, and check out our full list of confirmed Switch games.

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StaticPenguin

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It's because they'll make more money this way. Duh!

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inkman66

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I am a 50 year old gamer that has been a Nintendo fanboy since the NES and have owned every Nintendo system ever. I have a PS3 and 360 but had not jumped aboard the PS4/Xbone train yet. Twenty years of being taken for granted by Nintendo (the first ten, Nintendo actually gave a crap about their customers) have left a bad taste in my mouth. Then, with the blatant "release" of the NES Classic Edition of very few units just to stay relevant and the laughable planned launch of the Switch........I finally have said "screw it" and purchased a month old PS4, two controllers, COD Infinite Warfare and Uncharted 4 for $190 on Craigslist. So long Big N......look forward to playing your games on other systems after the Switch bombs even bigger than the U.

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sonicare

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@inkman66: I was a fan up until the Wii U. Felt like they bombed but also abandoned the consumer on that one.

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inkman66

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@sonicare They most certainly abandoned their customers on the Wii U.....which is why I was looking for the Switch to release at $250 WITH a pack in game and a library of at least a few great titles. I mean dang, the U has been dead for over a year now so it is not like they have had to put any time in on it. They could have had a great launch library and sold the switch at a lower price point. With technology prices dropping almost on a daily basis, they could have had a great installed base and been making money on units a few months down the road.

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deathblow3

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Edited By deathblow3

lol poor nintendo, why would you make a device that doesnt compete with sony or ms and make it more expensive? you can get a x1 or ps4 for 249 and it more powerful. you can miss me with this joycon crap, but i bet the casuals will eat this up just like the over priced wii and wii u. both of those consoles maybe had a total of 15 must have games maybe?

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illegal_peanut

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With the line up being: 2 throw away party games, a cash grab action-platformer from Activision, And a done to death game that is on it's Seven Quadrillionth iteration. I don't see why they didn't just bundle breath of the wild with it.

Maybe, they wanted the other launch games to sell at least one copy. Idk.

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illegal_peanut

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Edited By illegal_peanut

I really, really, really want to ask this question. because it's been bugging me since they first announced the prices.

Who the hell is going to buy 1, 2 switch for $60? that game looks like it should be bundle in. like how Wii sports was.

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whatsazerg

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Edited By whatsazerg

Without reading.... my guess is because 1,2 Switch is a multiplayer game only and it wouldn't make sense to pack in a title for everyone, that not everyone could use. Am I close? Time to read and find out.

Edit* I was wrong :P Well about the reason GIVEN at least. Not convinced that it simply wasn't b/c there wasn't a good pack in title available at launch though.

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Foxhound71

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I guess that's okay, if they're okay with no one buying or playing 1,2 switch. At least no one doing any research before buying it I'd hope.

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PrpleTrtleBuBum

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Isn't the launch version of pretty much all consoles unbundled? And after a couple of months there will be Mario Kart bundle, Zelda bundle, Splatoon bundle....

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tubfuf

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Edited By tubfuf

It's just about choice! I chose to ignore this 2014 technology just like I did with Wii U

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deactivated-5ae060efb3bf6

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@tubfuf: Well said, leave it to for the fanboys and diehards, while the rest of us move on.

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lostn

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I'm actually grateful they are including the AC cable instead of charging for it separately and telling us "hey that Wii U we know you have? You can just reuse that."

For any other electronics company, a power cable is just a given. Not Nintendo though.

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Quique85

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@lostn: lol that was such a BS move by them with the new3DS... like wtf were they thinking...

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Foxhound71

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@Quique85: Lol No way. They actually did that?

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Quique85

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@Foxhound71: of course they did!! the new3DS doesn't come with an AC cable... total BS... they shamelessly said and I quote "New Nintendo 3DS XL uses the same AC adapter as any Nintendo 3DS or Nintendo DSi system. Rather than raise cost of New Nintendo 3DS XL by charging consumers for a component they may already own, we are giving them the option to only buy if they need an AC adapter."

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lostn

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@Quique85: It's even worse outside of the US.

The standard 3DS didn't have a cable either. They said you can use your DSI cable. Of course, I had DS Lite, not DSi so mine wasn't useable and I had to buy one. The US got a taste of this themselves with New 3DS. Nintendo said it's to save you money. If you have the older cable already you can use that, so we don't have to pass on the cost to you. Except the New 3DS was priced at $200, which is a very rounded number for a device that supposedly shaved part of its price to make up for the lack of a power cable. Were they seriously going to price it at $210 otherwise?

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Quique85

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@lostn: ugh that sucks for you guys... mine came with an AC label and it even had a charging dock... it is still a trashy move by nintendo not to have it... specially offering those upgrade plans lol... what a slap in the face.

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lostn

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@Quique85: US got a charger with 3DS but not New 3DS. Other regions did not get a charger for either. They were told, use your DSi cable. I didn't have DSi, mine was DS Lite, so the charger was incompatible and I had to buy one. Yeah Nintendo are weird like that.

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deathblow3

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@Quique85: the funny thing is the exchange program. on one hand they say you can get it cheaper if you exchange you 3ds for the new one which means you have to hand over the power supply.

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Rolento25

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Edited By Rolento25

I love you Nintendo, but no way i'm dishing out $399 plus taxes for this thing.

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leblnk

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Edited By leblnk

Truly bummed by the price of the console/device and it's accessories. Completely disappointed. At this rate, I'll probably never play or own a Nintendo system as long as I live.

I grew up with Nintendo/Sega owning most of my free time (after school and sports). They're both pretty much dead to me now. What a joke.

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Validifyed

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well there are like, 3 shitty games and then zelda for this thing, right? So like, they gonna give you a quarter of the launch titles out for free?

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melante

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Worst. Strategy. Ever.

Really, having a small internal team do a Switch Sports or new Brain Age sort of game wouldn't have impacted their bottom line at all. Good luck, Nintendo: you need it more than ever now!

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NTM23

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Edited By NTM23

I just find it kind of funny. Who the heck wants to play that game anyways? The only way I see it being played is if it came with the system, and even then maybe not. I've said it already, I'm going to try and get the Switch first day, but Nintendo really are shooting themselves in the foot it seems.

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deactivated-5d4c0b80dcd76

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The console costs $300 without a game included because Nintendo does not subsidize and has never subsidized the cost of console hardware. They could have thrown in a game and not made any money or very little profit, but it's Nintendo. And they are overcharging for those peripherals to offset whatever lost margins the are for the console...$70 for a spare controller..$90 for another dock? I wouldn't be surprised if they are still making $120 per unit. Oh silly Kyoto.. when will you learn.

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hyruler461

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@mbrogz3000: Xbox controllers are $60, and that's only if you get the one without a rechargeable pack. Otherwise its $75 or $80 to get the Xbox controller that recharges (which is such a dumb idea considering PS4 charges regardless and that's $60). So $70 doesn't seem like a big problem. Plus I hear it has all the functionalities the joycon does like NFC for amiibo and possibly the HD rumble.

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senjutsu

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They did not include a game, as they would remove 1/4 of ALL AVAILABLE GAMES!! :P

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Stiler

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This is what we call "PR speak" the person doesn't give a straight answer (IE - We are not bundling a game because we can make more money by not bundling a game and instead you have to buy one) rather they redirect the question and try to make it seem like by not bundling it they are saving you money (they aren't).

Aside from Zelda and the new Mario game (which looked awesome) there's not really anything coming out for hte Switch that interest me, and at 300 for the system + 80 for another controller it's simply no buy for me.

Nintendo seems so out of touch with the current gaming market. They refuse to compete with xbox/playstation and want to focu son handhelds, which are utterly dwarfed by the mobile market these days.

If they would have priced it at like 249 with extra controllers being like 40-50 that woulda been the sweet spot for early adopters.

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hazuki

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Edited By hazuki

@Stiler: Bingo. He didn't give one definitive answer or anything. Even at 249, I'm betting they're still making money. I could see someone spending 299$. But my god their marketing and research team, in America, is pathetic! Almost nonexistent. There isn't any reason they couldn't pack something in with the system. Bundle of old games, minigame collection, something! Porting wii sports over wouldn't even cost much!

Totalbiscuit said it was 5$ a month for the online service. 'not sure thats confirmed though' And to not be able to keep your monthly free game, thats simply too much.

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lonewolf1044

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Edited By lonewolf1044

The reason they are not bundling any games with the Switch because they are bundling the power supply with it, can't give us too much goodies. When buying the new 3DS you get no power supply and no way of charging your unit until you buy the power supply and there was no discount, surprised nobody sued. However, I didn't get a game bundled with the Xbox when it first launched so no sweat but I did get a power supply with it. :)

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RestatBonfire

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@lonewolf1044: not true came with killer instict free day one (somewhat)

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Dragon_Irons

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@lonewolf1044: the 3DS didnt' come with a plug? LOL wow... I've never seen anything that didnt' come with the plug (or at least a cord to charge off the PC or a wall adapter you prolly already have...)

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locke90

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Edited By locke90

@Dragon_Irons: as hazuki said the originals did come with the plug but I think the reason why the new 3ds didnt ws because they counted on people to still have their old chargers.

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Dragon_Irons

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@locke90: that's pretty arrogant to expect people to have owned their previous handheld.... glad I never wanted one or i woulda been annoyed lol. I haven't owned a nintendo system since the NES like 7th grade.

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locke90

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@Dragon_Irons: you are right it is pretty damn arrogant for them to do that and really would be against the law somewhere.

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hazuki

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@Dragon_Irons: The originals did. But the 'new' 3ds and 3ds xl, nope! Ain't that pathetic? I'm almost certain the ds-i didn't either.

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locke90

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well considering that the top game for the wii was artificially boosted by being bundled with the wii itself and couple that with nintendos insistence on allowing so much shovelware on their systems (which if they have learnt this gen not to allow so much of it) its no surprise that they have decided to do this now.

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Draconas_Lyrr

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Edited By Draconas_Lyrr

I have no interest in the system, but I don't see why they need to defend the choice. Launch consoles almost never come with a game bundled in.

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jtmellon

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BS, how about a Mario or a sample disk? Just Nintendo being greedy.

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Terrorantula

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Well considering the 1 2 Switch thing show cases the console.... that would have been an obvious one. The real reason is because they will make more money from you...

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