When Is Prime Day? Amazon Reveals Prime Day 2022 Dates
Amazon Prime Day 2022 kicks off on July 12 and runs for a full 48 hours.
Following two abnormal years for Amazon Prime Day, the annual sales event is returning to its July roots. Amazon confirmed in late April that Prime Day 2022 will kick off in July, and now Amazon has revealed the exact dates for Prime Day 2022. The big sale is just weeks away, and there's plenty to look forward to. From steep discounts to free PC games, Prime Day 2022 looks to be a can't-miss event.
When is Prime Day 2022?
Amazon Prime Day 2022 is July 12-13--the sale will run for a full 48 hours. We had predicted that Prime Day would fall on either July 11-12 or July 18-19, based on historical data. In an interesting twist, Prime Day will not start on a Monday for the first time in the sale's history. Instead, Prime Day will run for 48 hours starting at 12 AM PT / 3 AM ET on Tuesday, July 12.
Prime Day 2022 free games
Alongside the date announcement, Amazon has revealed a new promotion that will run in the lead-up to and during Prime Day for the first time. "Start Freeloading" will give Prime members the opportunity to claim more than 30 free games.
Amazon has confirmed some of the titles that will be free during Prime Day, including Mass Effect: Legendary Edition, Grid Legends, Need for Speed Heat, and Star Wars Jedi Academy.
Starting June 21, Amazon will give away a bunch of free games in anticipation of Prime Day. Check out the partial list below:
- Death Squared
- Fatal Fury Special
- Giana Sisters: Twisted Dreams
- Gone Viral
- Metal Slug 2
- Pumped BMX Pro
- Samurai Shodown 2
- The Darkside Detective
- The King of Fighters 2002
What is Prime Day?
If you haven't experienced the annual sales bonanza, Amazon Prime Day is essentially a condensed Black Friday sale. Outside of Black Friday and Cyber Monday, Prime Day has become the biggest sales event of the year. And it's not just Amazon with great deals--major retailers will jump in on the fun with anti-Prime Day sales. Often times, these sales at competing retailers kick off the weekend prior to Prime Day to try and steal Amazon's thunder.
The deals at Amazon are exclusive to Prime members, while competing retailers tend to offer deals to anyone. That said, with an increased emphasis on Walmart+, PowerUp Rewards Pro, Totaltech Unlocked, and other subscription services at competing retailers, it's certainly possible that some of the hottest deals--including any PS5 restocks--will be limited to members at competing retailers, too.
All told, you can expect thousands upon thousands of deals at Amazon and other major retailers that week. From gaming and tech to entertainment and toys, just about every category of product you can think of will be on sale.
What deals do we expect on Prime Day?
Amazon Prime Day is not super predictable when it comes to the actual products that will be on sale. The exception here is Amazon brand devices such as the Echo Show, Kindle, Echo Dot, and Fire TVs. Amazon brand devices are always on sale for their best prices of the year during Prime Day. So if you're in the market for a smart home device or Kindle, your best bet is to wait for Prime Day.
While we cannot definitively say which gaming products will be on sale, there will definitely be some stellar deals on Nintendo Switch, PS5, and Xbox Series X games. Prime Day gaming deals often focus on AAA games that released within the past year, so you can expect to see some 2021 holiday hits as well as titles that launched earlier this year.
In addition to games, Prime Day always offers a great opportunity to purchase gaming-related tech such as controllers, headsets, and gaming laptops/PCs. And, much like Black Friday, some of the best Prime Day deals are often found on 4K TVs, including budget options and high-end TVs that are great for gaming.
Will there be console restocks during Prime Day?
When it comes to consoles, it'll be interesting to see if PS5 restocks occur during Prime Day. Sony recently released a PS5 bundle that includes Horizon Forbidden West, which seems like a prime (sorry) candidate for an enticing Prime Day drop at Amazon and other retailers.
On the other hand, we wouldn't be surprised at all to see actual deals on the Xbox Series X|S. We've seen quite a few Xbox Series S deals recently, including a bundle at Walmart that contains the Series S and Halo Infinite for $300 (it's still available!).
Meanwhile, Nintendo Switch console deals are rare, so we wouldn't expect to see discounts--at least not on the Switch OLED. Bundles featuring the regular Switch or Switch Lite are a possibility, though.
Editor's Note: Article updated on June 16, 2022
Best Gaming & Tech Deals This Week
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- PlayStation Mid-Year Sale Has Big Discounts On Hundreds Of Games
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- Nintendo Switch Exclusives Are Discounted In New eShop Sale
- Amazon Prime Day Dates Revealed: The Big Sale Is Just Weeks Away
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