Watch This Funny Gold PS4 Taco Bell Ad

If you end up winning a gold PlayStation 4 from Taco Bell as part of Sony's new partnership with the fast food giant, people might ask you how you got your hands on the nice-looking system. That's the theme for this new PS4 Taco Bell commercial that's airing now on TV. We won't spoil the story, but it's a good one.

Watch the video below.

Now through November 4 in the United States only, Sony will give away a limited edition gold PS4 bundle every 10 minutes for a total of around 6,000 systems before the campaign ends.

You can win one by purchasing a specially branded Taco Bell Big Box meal for a chance to win. Winners will receive a gold PS4 and matching DualShock 4, as well as a copy of Uncharted: The Nathan Drake Collection and a voucher for one year of PlayStation Plus.

Full contest rules are available on Taco Bell's website.

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The video also comes with the disclaimer that "PS4 not made of real gold." If you're looking for a PS4 that's actually made of gold, check out this $13,700 gold-plated PS4. Not counting that system, this is the first time Sony has offered a PS4 in gold, though Japan is getting a new gold controller.

This is just the latest promotion in a long relationship between Sony and Taco Bell.