Watch The Nintendo Switch Super Bowl 51 Ad Right Now

30-second ads went for around $5 million apiece this year.

49 Comments

A commercial for the Nintendo Switch will air during Super Bowl LI this weekend, Nintendo has announced. You don't have to wait until Sunday to see the video, as Nintendo put out an extended version of it today. It covers the Switch's hybrid nature, with segments showing people playing the console at home on a TV and via the tablet-like screen on the go, in places like a laundromat or the classroom.

Also on display are some of Nintendo's most recognizable brands, in the form of The Legend of Zelda: Breath of the Wild and Mario Kart 8. The video uses the new Imagine Dragons song, "Believer." Check it out:

Nintendo has said it wants to do a better job with the Switch in terms of making sure people know what the console is all about. This video communicates the novelty of the system well, I'd say, and it will be seen by many millions of people.

Super Bowl LI ads sold for an average of $5 million for 30-second spots, up from $4.8 million last year, according to Deadline.

There is no word on when during Super Bowl LI the Switch ad will air. GameSpot will have a roundup of all the video game ads and movie trailers from the broadcast as they're released.

Super Bowl LI takes place at 6:30 PM ET on Sunday, February 5, and airs on Fox. The matchup is between the New England Patriots and the Atlanta Falcons.

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Isamu_36

Has anyone else noticed that there are no black people playing with the console in the advertisement?

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golden1elite

@Isamu_36: wow your racist

Avatar image for Isamu_36
Isamu_36

@golden1elite: How am I a racist?!

I didn't write nor direct the advertisement. I just pointed out a troublesome fact about it.

In any case, Nintendo or the agency behind this should be labelled as racist.

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spartanx169x

Excellent commercial. It shows off the party and coop aspects as well as portable single player action.

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Arachnofunk

Day One purchase

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5tu88sy

This kiddie console gonna flop hard.

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Tomcat2007

This video motivates me to go out and not buy a Switch but instead go out and be entertained by watching other people make fools of themselves playing the Switch.

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spartanx169x

@Tomcat2007: Part of the fun and popularity of the Wii was the party aspect of it. It can be lots of fun with all adults and alcohol. Its quite fun playing and watching people.

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hystavito

@Tomcat2007: :)

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Mikeblazingit

ehhh its probably gonna flop

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GamerOuTLaWzz

This trailer simply confirms even more that BOTW WILL be the GGOAT.

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turtlesInTime

I really like this commercial and the 2016 NS reveal ad. Unfortunately, I'm still going to wait a year. Between PC gaming and my new 2DS, I have a lot to play/finish at the moment.

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ArcaneSmile

@computernoises: It's a reference to one of Chun-Li's moves, the spinning bird kick.

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ballaShotCaller

@computernoises: that's the point

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Tomcat2007

@ballashotcaller: but that particular scene appears to be in a library which would be an odd place to be playing on a TV

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Tomcat2007

I actually think the commercial is good and captures what the Switch is about. A console targeted towards young adults and children that they can play at home on the TV or easily take to social events, sleepovers, family get-togethers, etc. They are marketing the Switch sort of like they did the Wii as a cool, novel, party game type of gaming device and I think it might work again with the next young generation.

Avatar image for hystavito
hystavito

@Tomcat2007: The problem is that all these kids/families already have their tablets that do what you said and much much more. It won't take long for even the most clueless casual to realize this thing doesn't run iOS or Android and therefore is not a "real" tablet. Yes of course it offers functionality that traditional tablets don't, like a ready-to-go multiple controller setup for multiplayer games but is that really enough? A lot of families now have a tablet for each kid, the games are free or almost nothing compared to Switch games which are at or near regular full priced console games, tablets already have all the cool apps and services people want and any new cool apps will get added which both cannot be said for Switch.... Well I could go on and on but it's obvious Switch offers very little incentive to buy one in addition to the Android or iOS devices people already "have" to own. It's really not a fair fight because it's not eve the Switch's fault, for the "family" and young kids market mobile has largely replaced the console, handheld or otherwise. Then the older kids want to play the latest Call of Duty, Assassin's Creed, etc. and so they won't want the "kiddie" Nintendo system.

The other markets like the young adults, not as skeptical about them as the kids/families but not too optimistic either. I really think the Switch will be similar to the WiiU and most owners will be adult Nintendo fans, which means not a lot of sales. Unfortunately Nintendo even lost of their loyal fans with the WiiU.

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spartanx169x

@hystavito: There is not a tablet on the market that can do blue tooth coop or blue tooth PvP. Nor are there any games.

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hystavito

@spartanx169x: True but that's the kinda thing you tell a casual and they're like "so what?". Ever try to convince a casual why "real" gaming of any kind is "better" than their phone? Oh I don't have time for that, it's such a hassle, it's bulky, the games are way too expensive, it's not always with me, I can play this for a few mins and put it down pick it up easily wherever I am, blah blah blah.

But again I admit Nintendo does seem to be targetting a different market this time so maybe it'll work out, I just have a really hard time seeing it take off with the kids/families market like the Wii.

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Tomcat2007

@hystavito: If all the things you say are true, 3DS sales should be terrible. But in fact, 3DS sales are very strong and almost doubled last year from the year before. Remember, people buy Nintendo products first and foremost to play Nintendo games. Until you can play all the latest Nintendo exclusives on a tablet, which is unlikely anytime soon other than one or two, Nintendo hardware is your only option. And also remember the Switch isn't just another handheld gaming device, it's a TV game console first and foremost, making it even more versatile than other dedicated handheld game devices. And the argument about older kids mainly wanting to play COD, let's go back to the Wii. The Wii sold like crazy, but when you look at the list of top selling games on the Wii, it was not the popular 3rd party games like COD even when popular 3rd party games were available, the top 10 list of best selling games were almost all Nintendo exclusives. So again, people buy Nintendo consoles to play Nintendo games. Period. Gamers stayed on the sideline with the Wii U because it appeared to just be a slightly upgraded Wii. But the Switch promises to recapture some of the novelty and coolness that the Wii had. Sure, to a lot of people on these forums that are hardcore gamers, we look at this new commercial and think it's silly and sort of gimmicky, but I also thought that of the Wii, but I think there huge base of gamers that are on the sideline ready to go buy something like the Switch because it fills a niche that Sony and Microsoft don't cover.

Avatar image for hystavito
hystavito

@Tomcat2007: I admit the 3DS is successful and continues to sell well, but if you were saying the sales in 2016 were almost double those of 2015, I'm not sure that's correct. I just did a quick check and it looks like 5.88 vs 6.45 million, I don't know where you heard double, but maybe I got some totally incorrect numbers.

Anyway regardless of those numbers Nintendo just isn't the automatic winner in the kids/family/casual market anymore, it's not a thing you find in every household with kids. Mobile however is like that, I like to put it this way sometimes, Minecraft is the new Mario :). Mobile is the standard video gaming device of today's kids, numbers like 6 million are a joke compared to the number of tablets being purchased for kids. Personally I can't remember the last time I was at say a party where people's kids were there and I saw a handheld console like a 3DS, all I see every time is tablets. I can't remember which year it was but it was quite some time ago that tablets (initially it was specifically the iPad I believe) began to top those yearly "Christmas gifts most asked for by kids" surveys and it's been that way since.

I fully understand the Nintendo games on Nintendo hardware argument, I just don't think there's that much demand for Nintendo games anymore. I think there's this assumption that everyone out there is dying to play the next Mario platformer or kart game, but I don't think that's true, actually that kinda thinking is I think what got Nintendo into trouble, they still believe their IP is like golden and people have to have it, they think Mario is an iPhone or something :). Outside of the diehard fans it's just not true anymore, again the Minecraft comment :).

Anyway that's just my take on it, and again it's not that the Switch sucks and is doomed, I just don't believe it will take off in the kids/families segment. Maybe 20-30yr olds will love it, who knows. I thought the Wii was not gonna be a huge seller (though I didn't say it'd be a failure either, actually all I said was it wouldn't outsell the Xbox/PS3 which I was ultimately technically correct on heheheh) but I didn't predict all the damned casuals buying it :), because I didn't even factor in the casuals as part of the equation, the Wii created its own new little market segment in a way. That's why a lot of analysts (and pretty much everyone heh) predicted the WiiU wouldn't be big, they knew much of that Wii market didn't even want gaming consoles anymore.

Maybe I'll be totally way off again :), we'll see.

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ahpuck

@computernoises: hmm, actually just about everything was added after. None of the screen shots are actual screen shots, it's all added later.

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wtf_666

the music/song kinda $ucked

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Jag-T1000

It will air probably before or after. Stingy nintendo wont show it during the game. I guess nintendo has a lot of extra money since pokemon go is generating money for them right now.

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Jag-T1000

@computernoises: no you dont have to because i dont care.

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Moonco

One of the key selling points is playing the Switch on the toilet, which Nintendo showed in a previous commercial. I have no idea why it was not shown this time

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Tomcat2007

@moonco: I'm buying the Switch primarily for that reason. I'm sick of dragging my 65-inch TV into the bathroom each day.

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spartanx169x

@sellingthings: You also obviously don't have a spouse that despises your gaming habit. For me to play on the can for 10 or 15 minutes just to get some alone time is well worth the $300. Stay single as long as you can.

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spartanx169x

@sellingthings: Yep, you got the idea. haha.

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spartanx169x

@computernoises: Great game.

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JoshRMeyer

Really good commercial. The dad and son part is gonna catch a lot of people's attention. This may have wii's success. Hopefully those joycons are really sensitive to movement, unlike the wii.

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NiteX

@joshrmeyer: It will never have Wii's success. It just won't appeal to casuals like the Wii did.

Avatar image for hystavito
hystavito

@NiteX: Yeah it basically can't win the casuals like that anymore because they all have tablets/phones now. To make a long story short, while some casuals might be drawn to its tablet form, they'll quickly change their minds when they find out it doesn't run iOS or Android :).

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Tomcat2007

@hystavito: it seems like a lot of people are forgetting the Switch is a TV game console also. You can't effectively play android/iPhone mobile games on a TV screen. That is the whole point of the Switch, it offers the best of both worlds.

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Slypher9

Whats this... Nintendo marketing a system that's not there handheld.. lets see if this continue AFTER the system launches

Pre-Spring i think is a good time to launch any new system, you'll be sold out of your initial stock then it gives you time to reload for the fall/holiday season..

Let see if Nintendo can capitalize on this and have at least 3mil+ more ready by the fall/holiday season when this will probably be the must have gift on most shopping list...

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JJOpoku

Great Commercial indeed :)

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iandizion713

Masterpiece!