Watch Sony's Cool PlayStation Store Short Film

"What I sell is life and death itself. The real question is: what are you looking for?"

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Sony has released a new promotion video for the PlayStation Store--and it's pretty good.

The 30-second video follows a magical merchant who quips, "What do I sell? I sell glorious pandemonium, instant immortality, mastery of over time and space, and the occasional nightmare." He adds: "What I sell is life and death itself. The real question is: what are you looking for?"

The video that morphs into gameplay from titles like Horizon: Zero Dawn, Watch Dogs 2, and Call of Duty: Infinite Warfare. Zero Dawn is a PS4-exclusive, while Infinite Warfare and Watch Dogs 2 have co-marketing deals in place for PS4, so it's no surprise to see those in this video.

It's a pretty clever and intriguing way to promote a digital store, as it makes the suggestion that the PlayStation Store has everything you might be looking for, even if that may exactly be the case. It's now the fall season, so expect more advertisements from the big players as we head into the holidays.

What do you make of the video? Let us know in the comments below.

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