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Watch PS4's New Live-Action Commercial

Sony launches new PlayStation 4 "Friendly Competition" ad that emphasizes multiplayer.

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Sony has launched a new live-action PlayStation 4 commercial showing off regular people becoming professional basketball players, action heroes, and space-traveling warriors.

The video is called "Friendly Competition." PlayStation marketing executive Guy Longworth says the new video is meant to emphasize the feeling you get when playing games with friends.

"There's something special about grabbing your PS4 controller, sitting down with a friend, and starting up a game," he said in a post on the PlayStation Blog. "Whether side-by-side on the couch or online, there's nothing quite like getting ready for some real competitive or cooperative gaming."

Given that the commercial was produced by Sony, you might expect it to feature only PlayStation games, but that is not the case, as the titles on display are NBA 2K15, Far Cry 4, and Destiny. These are all multiplatform games, though they do each have special content or features (The Stage for NBA 2K15; free co-op trials for Far Cry 4; multiplayer map for Destiny) that are exclusive to Sony platforms, at least for a period of time.

In the case of Destiny, Sony even says that it is treating the Bungie-developed title like a first-party game.

The PS4 celebrates its first birthday next month. The system has sold more than 10 million systems worldwide as of August, which is beyond Sony's expectations for the console. Most recently, the NPD Group announced last week that the PS4 maintained its lead over the Xbox One in the United States during September.

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brothersinarmsb

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That commercial was so corny. lol

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jasonlc3221

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I'm still waiting for that "greatness"

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Avatar image for does286moss403
does286moss403

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Hmm, to me, this is corporations out of touch with their human consumers. The last commercial I'm aware of for PS3 maybe 18 months ago, had humor in it and an anti-establishment edge that more closely captured me and I think many as gamers. This commercial only speaks, "Consume, consume, consume."

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justerthought

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Excellent commercial that sums up Far Cry 4 coop perfectly. Even though you work as a team there is still competition. You can either play like a serious pro in a tight team or just lark about having fun trying out do each other with outrageous stunts. The game is designed so that either way works. One might be more efficient, but both will be a lot of fun.

The coop in Destiny is a bit questionable but people seem to like it, especially if they're coming from the repetitious COD or Halo FPS dance around a defined area and respawn thing. Either way, it's a great time to be a gamer if you have a PS4. Let's cope my ISP latency can cope.

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borgking1234

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What about Drive Club

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blackace

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<< LINK REMOVED >> You mean Flop Club? Sony does hype flops. Oh wait, Destiny flopped didn't it. lol

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Stogin

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<< LINK REMOVED >><< LINK REMOVED >> I'm guessing a fanboy like you has no idea what the word flop means, seeing as though Destiny has done pretty damn well for itself.

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dcaseng

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Now they need to make a commercial that represents how disappointed most gamers feel after playing these overhyped games. I'm still waiting for all of the great games we were supposed to be experiencing with the next gen consoles.

Anybody who feels the way these guys in the commercial do, needs to check themselves into a rehab facility asap.

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Avatar image for Jdzspace
Jdzspace

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<< LINK REMOVED >> - the only game that i have felt badly dissapointed in after playing in this next gen was watchdogs.


every other one of them has been great, i wish i had the time to play them all through to completion.


but life calls, and greatness awaits.......can't be helped

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Avatar image for justerthought
justerthought

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<< LINK REMOVED >><< LINK REMOVED >>

It wasn't that bad. People are giving it a bad rap like its fashionable.

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Jdzspace

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> - i don't think it was a bad game. it was just a major let down from what i thought it was going to be. i'll give it another chance some day. but so many great games have come out since then, it's sort of gotten lost in the huddle.


not to mention all the unexpectedly great games i've gotten with PS+.......Dust is WAY too good of a game to be free.

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kazedafinest

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<< LINK REMOVED >><< LINK REMOVED >><< LINK REMOVED >> DUST is AMAZING!!!! definite SLEEPER

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darkwarriorx7

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Hey why isn't a reference of bayonetta 2 in this commercial?, is better game than this over-hyped titles

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Jdzspace

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<< LINK REMOVED >> - and you would know this after your hours upon hours of playing bayonetta 2?

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darkwarriorx7

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@Jdzspace @darkwarriorx7 No but i'm sure i will

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Jdzspace

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<< LINK REMOVED >><< LINK REMOVED >> - i will too, but i dont' know you can't really say it's better than any other game right now. at least not objectively.


never put THAT much stock into what reviewers say

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Avatar image for Kinguard73
Kinguard73

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False advertising! Destiny punishes people who want to group and communicate.

I like seeing how they are involving different games which makes it more enjoyable experience for those wanting to spot what game it's reference to however Destiny is worse co op than Farcry 4.

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Jdzspace

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not going to lie, that is a pretty bad azz commercial. and i as a rule don't care for multiplayer.


still

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Avatar image for Sevenizz
Sevenizz

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How bought improving your network before promoting it?

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Stogin

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<< LINK REMOVED >> Thought you didn't post on Sony threads, fanboy.

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Kinguard73

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<< LINK REMOVED >> Um the network is fine for me sorry about you're personnel issues?

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Sevenizz

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*your

Honestly, is this so hard to figure out?

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Jdzspace

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<< LINK REMOVED >> = don't hate, appreciate.

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Jako998

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<< LINK REMOVED >> Amen to that.

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Jako998

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<< LINK REMOVED >> Elaborate?

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Kinguard73

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<< LINK REMOVED >><< LINK REMOVED >> It's racial law no white man can lead. it must be none white or it's racist. I find it funny how the people who keep minorities feeling like they are minorities are the minorities. Irony at it's best.

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brothersinarmsb

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<< LINK REMOVED >><< LINK REMOVED >>


" Then while they are riding the hover bikes the white guy tells the black guy to follow him "like usual" as in blacks ride in the back of the bus. "


I laughed so hard at this. Buses > hover bikes

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bunchanumbers

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oh jeez. Sony should spend some money on game development and less on the commercials. But then again it is how they conned people into buying the ps4 in the first place.

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Stogin

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<< LINK REMOVED >> Don't be mad none of those multiplatform games are hitting your WiiU hahaha

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Kinguard73

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<< LINK REMOVED >> Says the disgruntled One purchaser.

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straightcur

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Yeah, it would be nice if we could still grab a friend and sit and play a game together. So, where are these games that we can play together, IN PERSON?

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Kinguard73

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<< LINK REMOVED >> Diablo 3 =/ We need more Blizzard games.

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klonoa53

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That was a pretty damn cool commercial.


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Jako998

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They can do that all they want. But the Facts will still stay as Xbox having the better Online/multiplayer. Anyone with Half a brain would know that.

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thecman25

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<< LINK REMOVED >> uuhh then you must not have any brains at all, the ps4 clearly has the more multiplayer focused games

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Sevenizz

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Infamous - no multiplayer. The Order - no multiplayer. Driveclub - debacle. Those are just a few exclusives that come to mind

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Jako998

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<< LINK REMOVED >><< LINK REMOVED >> HAHAHAHAHAHAHAHA are you serious right now ? please stop. Sony is clearly the more Single player focused. Microsoft is multiplayer.


What ever your smoking is fu*king up your brain.

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thecman25

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<< LINK REMOVED >><< LINK REMOVED >> bruh your f**king yourself up

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Jako998

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@thecman25 @jako998 nah im perfectly Fine. im just stating Facts. Xbox has the better Online/multiplayer. FACT!!! It was like that last generation with Xbox 360 and it will continue with Xbox one.


your F*cking yourself up here, no one else.

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azunaki

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<< LINK REMOVED >><< LINK REMOVED >> lol, you realize the only good games PS4 has are Single player right?

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klonoa53

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<< LINK REMOVED >> Yes, because I love playing with little screaming children speaking in languages I will never understand!

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Kinguard73

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<< LINK REMOVED >><< LINK REMOVED >> or with names like Xbox Off =)

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Jako998

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@klonoa53 @jako998 you know, I had my Xbox one for 6 + months now and I can honestly tell you I have only had atleast 2-3 kids do that because they were insane... After that I hardly ever see people do that on Xbox and im on daily.

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azunaki

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<< LINK REMOVED >><< LINK REMOVED >> If that's what you dealt with on Xbox, then you didn't know what you were doing.

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