UFC Undisputed 2010 sales disappoint
Lower-than-expected sales of mixed martial arts sequel, strength of US dollar push THQ to cut quarterly financial guidance roughly 18 percent.
Last year, THQ's UFC Undisputed 2009 was a first-round knockout, garnering critical acclaim and topping 3.5 million in sales. While this year's installment received comparable reviews, its sales have been disappointing, THQ revealed today.

The publisher today warned investors that its sales for the current fiscal quarter would be roughly 18 percent lower than it had previously expected, due to lower-than-expected sales of UFC and a stronger US dollar. THQ had been expecting revenues for the quarter ending June 30 to fall between $190 million and $200 million but now expects sales to range from $155 million to $165 million. It also expects to post losses of $0.20 to $0.30 per share, where it had previously expected to break even. In a note to investors, Wedbush analyst Michael Pachter said the reduced guidance suggests that UFC Undisputed 2010 sales will fall about 1 million copies shy of THQ's expectations.
THQ said it has shipped 2.6 million copies of UFC Undisputed 2010 to date, but sell-through to consumers has been below expectations. Signal Hill analyst Todd Greenwald said the publisher will need to run a lot of promotions and price cuts on the game over the next 3 to 6 months to help retailers move all those copies of the game. As for the reasons behind the disappointing sales, Greenwald noted competition from other new releases (specifically Red Dead Redemption) and suggested that UFC games aren't suited to annualized releases in the same way other sports are.
Hacking Expert Reacts To Hacking Clips In Games The Worst Way to Play Cyberpunk 2077 The Matrix Conspiracy: Was The Plot Stolen? Firearms Expert Reacts To Hitman 3’s Guns Maiden - Full Resident Evil Village Demo Resident Evil Village - Official 3rd Trailer WandaVision Episode 3 Theories: How The Babies Affect The MCU Hitman 3 Loading Times Comparison: Xbox One S, Xbox Series X|S, PS4 & PS5 Apex Legends Horizon Time Travel Easter Egg Teasers Gameplay The Medium - Official "9 Uncanny Facts" Trailer Resident Evil Village - Official Gameplay Reveal Trailer Resident Evil Re:Verse - Official Gameplay Teaser Trailer
Please enter your date of birth to view this video
By clicking 'enter', you agree to GameSpot's
Terms of Use and
Privacy Policy
GameSpot may get a commission from retail offers.
Got a news tip or want to contact us directly? Email news@gamespot.com
Join the conversation