Ubisoft Thinks Assassin's Creed Movie Won't Make Money, Is Okay With That
"We are not going to earn a lot of money from it," says European boss.
Ubisoft's has said its upcoming Assassin's Creed movie won't make a lot of money, but its aim is not for the film to be lucrative. Speaking to MCV, Ubisoft's European boss, Alain Corre, said the movie's intended purpose is instead to raise awareness of the franchise.
"We are not going to earn a lot of money from it," he said. "It is a lot more a marketing thing. It's also good for the image of the brand."
"Although we will make some money, it's not the purpose of this movie. The purpose is to bring Assassin's Creed to more people," he added.
"We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games."
Ubisoft previously said it believes Assassin's Creed will break the history of mediocre video game to movie adaptations.
Assassin's Creed opens on December 21, a week after Star Wars spinoff Rogue One comes out. It is just the start of Ubisoft's plans to leverage video game properties for cinema.
Ubisoft has established an internal film division, Ubisoft Motion Pictures, to develop films alongside Hollywood production companies. It apparently was quite involved in the production of Assassin's Creed to ensure it was staying true to the game franchise.
In addition to Assassin's Creed, Ubisoft and Fox reportedly have plans for two Assassin's Creed sequels. On top of those, Splinter Cell and The Division will also be making the jump to the big screen.
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