Ubisoft’s Open-World Racer The Crew Will Get Free Content After Launch

The Crew will get free content updates after launch to keep players engaged.


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Ubisoft’s open-world racing game The Crew will get free content updates after it launches, Ubisoft has said.

“One of the things that I really want to do is to keep providing people with content after launch,” The Crew Creative Director Julian Gerighty said in a video interview posted to Ubisoft’s YouTube channel. “Free Content just to keep people engaged in the game. I really see this as your one stop shop for action driving.”

Ubisoft has previously positioned The Crew as the "World of Warcraft of driving games," and massively multiplayer online games of that type usually get a lot of free content in addition to paid post-launch content. As Ubisoft VP of digital publishing Chris Early recently said, Ubisoft is embracing the latter model as well, as players are more accepting of DLC and Season Passes.

The Crew lets you drive coast-to-coast across America, supposedly with no loading screens. You’ll be able to drive by familiar locations like Mount Rushmore and San Francisco, as well as a desert-based areas with off-road cars. The Crew is scheduled for release on Xbox One, PlayStation 4, and PC on November 11, with a beta launching on July 23. GameSpot's own Carolyn Petit recently took a trip from Detroit to Miami in The Crew, so be sure to check out her preview for more on the game.

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