Ubisoft planning to release games more frequently

Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly.


Ubisoft is aiming to capitalize on its "major production capacity" and release major franchises more frequently. In prepared remarks as part of the company's latest earnings report, CEO Yves Guillemot said the firm will be able to achieve this thanks to its network of 26 studios and over 7,000 developers across the world.

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"We believe that our major production capacity, strong of a network of 26 international studios and over 7,000 developers, now optimized with our lead and associate organization, will allow us to come with an enhanced pipeline of increasingly high quality franchises and new IPs," Guillemot said.

"We will be able to release our franchises more and more regularly, providing solid visibility on our future revenue and profitability streams," he added. "All that, combined with the online expertise and know-how that we have been growing steadily internally make us believe that we will benefit disproportionately from the arrival of the new generation and from the continued growth of the online market."

One of Ubisoft's biggest franchises is Assassin's Creed, which has seen a new entry hit store shelves every year since 2009. Assassin's Creed IV: Black Flag launches this October and its follow-up is already in production.

According to Ubisoft Montreal boss Yannis Mallat, gamers want a new Assassin's Creed game every year.

Ubisoft's Just Dance franchise has been annualized since its inception in 2009. Just Dance 4 was the most recent entry in the series, launching last fall. It has shipped over 8.5 million units to date.

Some of Ubisoft's other major franchises, like Far Cry, Prince of Persia, Splinter Cell, and Rainbow Six, have in the past gone years without new installments.

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