Ubisoft picks up Hasbro license for next-gen games

Assassin's Creed publisher to develop and publish current- and next-gen console games based on franchises like Monopoly, Scrabble, and Battleship.


Ubisoft and Hasbro today announced a new partnership that will allow the Assassin's Creed publisher to develop and publish current- and next-generation games based on board game franchises like Monopoly, Scrabble, Trivial Pursuit, Risk, Battleship, and Cranium.

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"We look forward to collaborating with Ubisoft to offer consumers innovative new ways to experience their favorite gaming brands," Hasbro SVP and GM of digital gaming and corporate development Mark Blecher said in a statement.

Ubisoft SVP of sales and marketing Tony Key added that the French publisher is "thrilled" to have the opportunity to create console games based on the company's brands.

Ubisoft did not announce any new Hasbro games today.

Ubisoft is not the only rights-holder for Hasbro games. Electronic Arts last month announced a new four-year partnership with the company for mobile games, while Activision continues to hold the rights for the Transformers series.

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Avatar image for yavix

Looking forward to Monopoly for the Wii U, make it happen Ubisoft.

Avatar image for focuspuller

Enough with the Hateraid. Ubisoft does a lot right. Good news. Let's do this!

Avatar image for Noclippin

I'm sure the majority of you agree with me when I say that this has fail written all over it.

Avatar image for csward

@Nicholas Gibson Yeah those were some of the few acceptable movie-licensed games of this gen.

Avatar image for csward

@XxjaffyxX Doesn't Atari have Roller Coaster Tycoon? Or did the sell it off? Hmmm. I would love to see another RCT though.

Avatar image for csward

Everything Hasbro has put their name on lately has been crap. Enter Ubisoft, the new EA/Activision imo, signing up to make these licensed games.

Hasbro probably gave them a good deal, but Ubisoft will put the bare minimum effort into the project (like always) then over-hype it as revolutionary or something.

Expect very mediocre games folk, just sayin'.

Avatar image for RavenXavier

Too bad this couldn't lead to some GOOD G.I.Joe games. There hasn't been a good G.I.Joe game since the one on the Super NESS. And for ****'s sake DON'T put The Rock in it....he's the worst thing to happen to G.I.Joe ever.

Avatar image for SavoyPrime

... >_>

Avatar image for jimdotbeep

I know Most of the Comments on this story are going to be snaky and angry but I personally couldn't be happier about this. I LOVE Monopoly. I love Boardgames in general. Monopoly Streets was Awesome I hope the Next Monopoly Video game is an upgrade of that.

Avatar image for Andrew1073

oh god no! There are SO much better board games out there!

Educate yourself in Table top gaming! www.boardgamegeek.com!

Avatar image for norabbitnofun

@Andrew1073 True that!

But if Hasbro is the trojan horse to get tabletop games to Ubi, I can deal with it. ;)

Avatar image for jrabbit99

I would love to see what they could do with Cranium on the Kinect

Avatar image for ohjtbehaaave

I can Has-Cheeseburger-Bro?

Avatar image for Pyrosa

Bring on the My Little Pony 4-player beat-em-up ARPG, with full gore!

Avatar image for GunBladeHero

Buys next-gen console, to play virtual board games on it.

Avatar image for starfish75

Looking forward to Transformers vs Carebears !!!

Avatar image for Pyrosa

@starfish75 Starscream vs the little heart bear with Mortal Kombat-style gameplay?

I'm in.

Edit: Make that Devastator (80s).

Avatar image for cogadh

Okay, it's just the board games, right? We don"t need Ubicrap making Transformers or GI Joe games.

Avatar image for csward

@cogadh I bet they're making it all sadly, at least until sales go down for a while.

They board game ones should to fine (it would be hard for any dev to mess those up), but the others I will be very skeptical of.

Then I again, I don't care for Ubisoft games.

Avatar image for Hiddai

I trust Ubi to blast these

Avatar image for Pyrosa

@Hiddai Agreed. "Battleshits."

Avatar image for cgobeil

Good news from Ubisoft, I wish they also make a sequel to Anno 2070.

Avatar image for Hekteur

do I remember correctly or Hasbro owns roller coaster tycoon and incredible machine? And if I'm right, can we get one of each asap?

Avatar image for koospetoors

Hell yeah people, the franchise cows have arrived for milking

Avatar image for jyml8582

Check it out bro: Hasbro...HAS.....BRO....


Avatar image for limefruit93

@jyml8582 ....-.-

Avatar image for bkohary

How about a GI Joe game that follows the comic storylines instead of the movies?

And no lasers like the cartoons.

Avatar image for csward

@bkohary Growing up I always liked the lasers in the cartoons. I never got to read the comics though.

Avatar image for telaros

@bkohary Activision has the rights to Transformers, we have no idea yet what Ubisoft has. But they don't really do Call of Duty or Battlefield type games well.

I could totally see a Dishonored style G.I. Joe game though. Only with vehicle stages too.

At the very least we might also see some Friendship is Magic 2D platformer/adventure game as well since it's labeled a priority brand.

If I could choose though, I'd love for Dishonored team to get G.I.Joe and the Rayman crew to get MLP.

Apologies if you're offended by mentions of ponies btw, just commenting on the potential brands that are left for Ubisoft to take on.

Avatar image for 91210user

That's nice! EA did it last gen, they're still great games!

Avatar image for Oozyrat

I think it'd be cool to see more game related board games. We have the Bioshock game coming out, there was the Halo Risk, and there's a ton of monopoly games with video game themes. I'd really like to see original games like the Bioshock one though (hope it's good!)

Avatar image for firedrakes

man ubi just got suckered

Avatar image for Maxx_the_Slash

Hasbro makes Lego-like building blocks called Kre-O's. I'd love to see Ubisoft make Kre-O video games: Kre-O Transformers: The Video Game.

Avatar image for soulless4now

Friendship is Magic rpg!

Avatar image for RabidBurp


Fighting is Magic...

Avatar image for gokuss4z

Please make a GI Joe GAME!!!!!

Avatar image for starfish75

Please make a good G.I.Joe game!

Avatar image for IllegallyAwesum

I smell an MLP game on the horizon...

Avatar image for Redblaze27

Just Virtual Console the NES Monopoly & i'm good.

Avatar image for ArezconZ

Hasbro, give me a new My Little Pony game!

Avatar image for pcps4dude

i smell GI Joes

Avatar image for KingTrax999


Avatar image for nyran125tk

so I guess Assassins Creed monopoly and Assassins Creed Scrabble and Assassins Creed RISK is coming soon then. Assassins Creed pencils, Assassins Creed figures. Assassins Creed ice cream and Assassins Creed 4.

Assassins Creed MASS MARKETING ULTRA EXTREME COMPLETE DELUXE EDITION . This series better have a damn ending. it better not just die like The Sopranos without a real ending.

Avatar image for Ovirew

Risk Factions was great when I played that. I hope Ubisoft can revamp Monopoly and make the fun of the actual boardgame translate over to the video game version.

Avatar image for bobbetybob

Yessss, forget about Watchdogs, Scrabble is the next gen game I've been waiting for!!!

Avatar image for Wraith3

Why isn't there a GI JOE game already?!?! A GI JOE Battlefield style game would be awesome!

Avatar image for hadlee73

Just don't become THQ. Half-baked licenses at the expense of real games were one of the reasons for their downfall.