Ubisoft online efforts push profit turnaround

Publisher's full-year digital sales more than double as Trials Evolution sells 500,000 in three weeks; Driver: San Francisco and Rayman Origins ship 2 million each.


Ubisoft today posted its full-year financial results, showing off a return to profitability thanks in part to the doubling of its digital and online sales.

500,000 sold and counting.
500,000 sold and counting.

For the year ended March 31, Ubisoft reported total revenues of €1.06 billion ($1.35 billion), up from €1.04 billion ($1.32 billion) the year before. The publisher also posted a net profit of €37.3 million ($47.6 million), a turnaround from the prior year's loss of €52 million ($66.4 million).

Ubisoft pointed to a handful of factors that drove the comeback, among them a nearly 111 percent jump in its online and digital sales. The company's digital business includes titles like the Xbox Live Arcade hit Trials Evolution (which sold 500,000 in three weeks), as well as microtransaction-driven titles like The Settlers Online and Howrse.

In Ubisoft's packaged goods business, an "excellent" showing from Assassin's Creed: Revelations (which shipped 7.2 million copies, about even with Assassin's Creed Brotherhood) and the continued success of the Just Dance series (which shipped 15 million copies cumulatively) were also singled out as sales drivers. Driver: San Francisco and Rayman Origins were also noted as "critical successes" by the publisher, with each title shipping 2 million copies worldwide.

The Wii continued to be the publisher's biggest platform, accounting for 33 percent of Ubisoft revenues for the year. The Xbox 360 followed with 29 percent, while PlayStation 3 games contributed 22 percent of the publisher's total sales.

Looking to the year ahead, Ubisoft expects a significant boost from its core gaming business. The publisher was particularly enthusiastic about its return to the shooter genre with Far Cry 3 and Ghost Recon: Future Soldier, the latter of which is the most preordered Tom Clancy title to date in the US. Ubisoft is also pushing its core brands into new places, as it plans to launch a free-to-play Assassin's Creed on iOS and Android phones at the end of the year.

"From a longer-term perspective, Ubisoft is positioning itself to capitalize on the forthcoming arrival of the next generation of consoles which will be increasingly connected and will strongly boost the market thanks to a new qualitative leap and the integration of social games benefits and the item based model, the ongoing strong growth in the free-to-play market for PCs, smartphones and tablets," Ubisoft CEO Yves Guillemot said in a statement. "These major opportunities will enable us to extend our global reach, increase our average revenue per user (ARPU) and therefore raise the profitability potential of each of our brands."

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Avatar image for GulliversTravel

Well done to Rayman Origins!

Avatar image for gatsbythepig

Bungie is lucky they bought RedLynx. I guess to make money, they let someone else make the game and then Bungie buys the company.

Avatar image for Norrie91

Downloaded Driver as soon as it was available £20's was a good price, gotta say its a majorly underrated game!

All we nee now is for MARVEL too let their games be downloadable, been wanting to DL a couple Spiderman games for awhile now lol.

Avatar image for SadPSPAddict

That's a good show. Still need to get Trials Evolution!

Avatar image for leviathan_wing

like there needs to be another excuse other than 'its free' for piracy.

Avatar image for Rocker6

Here's an idea how to get even more profit Ubisoft:

Permanently remove always on-line DRM from all of your PC games.That would win a lot of favors in the PC community,and you would actually start getting some good sales and publicity from PC gamers...

Restrictive DRMs and bad console ports are the quickest route to low sales and high piracy rate on the PC...

Avatar image for Stressthesky


Ghost Recon: Future Soldier will be a 'one time activation online' game, and will be possible to play offline. Unless you want to play multiplayer of course. It seems like they're slowly learning.

Avatar image for eric_neo3

@Stressthesky I thought they said it wasn't coming to PC..

Avatar image for Stressthesky


Ghost Recon: Future Soldier is coming to pc. Release date is June 12th.


Avatar image for Stonecutters908

@eric_neo3 It isn't. PC is getting Ghost Recon Online which will be free to play. Wii-U is getting the same thing.