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Ubisoft: Gamers want Assassin's Creed every year

Montreal boss Yannis Mallat says as long as quality remains, gamers will come back every year for more.

1070 Comments

Ubisoft Montreal boss Yannis Mallat does not think gamers are turned off by the idea of a new Assassin's Creed game every year.

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"No," Yannis Mallat told Eurogamer this week. "The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day."

Mallat explained that as long as each new entry is a quality product, gamers will continue to come back every year for more.

"It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content," Mallat added. "So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy."

Ubisoft has released a new core Assassin's Creed game every year since 2009. Assassin's Creed IV: Black Flag launches October 29 and a follow-up is already in the works.

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Paratrooper20k

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Capitalism Baby! 70 Billion dollar industry, is anyone really suprised by this?

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Fowsed

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AC black flag....I cant wait for new characters in the multiplayer! Thats my favorite addon since AC2! have to appricate all their effort by adding new twitches to the multiplayer to keep it competative

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lowdan666

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YEAH RIGHT ! ubi just like DRM huh !

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hella_epic

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You know, they should replace the combat system of AC with price of persia's. Pulling off combo's was so satisfying and you actually needed to evade and block. Where as in AC you just counter attack and kill people.

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blue-peregrine

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Edited By blue-peregrine

I've got two words to say about the next Assassin's Creed game after Black Flag: French Revolution.

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findingaplace

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i don't know about anyone else but I'd much rather see a prince of persia game. A sequel to '08 one maybe, I loved the style.

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Gallowhand

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@findingaplace I'd much rather see Beyond Good and Evil 2. :(

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Smokescreened84

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Edited By Smokescreened84

@Gallowhand @findingaplace Same! I like the first one.

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Fowsed

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@findingaplace damn... it has been a decade since i last played a PoP game... good old times

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GSyyMega_LoseryyGS

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just release watch dogs already.

*edited

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Fowsed

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I want AC daily. I love the series so much. By far the most superior game in the series was Revelations, by far my favorite It had realy nice improvements, It added humour, arabian accents.. niiicee. I am a big fan of AC. Love you ubisoft! keep up the good work

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aaron25m

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Edited By aaron25m

@Fowsed NoAC2 is the best in the series if they go back to that formula ill be happy


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AlecBlackburn93

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@aaron25m @Fowsed That's the formula they've been repeating. And I too liked Revelations but it wasn't the best in the series.

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AlecBlackburn93

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@aaron25m @AlecBlackburn93 @Fowsed Seemed basically the same to me and the only part I found disappointing was the present day stuff. Man that was awful.

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aaron25m

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@AlecBlackburn93 @aaron25m @Fowsed funny it seems they skipped that formula in ac3 to me maybe i missed something and shouldnt have been so terribly dissapointed :-)


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hella_epic

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Edited By hella_epic

@Fowsed not sure if trolling or serious

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machine321434

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@hella_epic @Fowsed yeah me too...seriously, the best? Dude what planet are you from?

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PlusFour

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Edited By PlusFour

@focuspuller @machine321434 @hella_epic @Fowsed For the love of god man! Do you know where you are?! You'll get in a lot of trouble for saying shit like that in these parts.

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focuspuller

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@machine321434 @hella_epic @Fowsed I liked Revelations. There I said it.

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Fowsed

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@hella_epic @Fowsed hahah

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Homeless-_-

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Edited By Homeless-_-

Despite them being quality games which might be questionable, we could use a bit of a break from it, why not take a different direction and make something fresh and original, some new concept, some new game? Who am I kidding, this franchise brings money, and that's all that matters sadly.

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focuspuller

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@Homeless-_- You chime in with the usual guff like the rest and the truth is, you're going to buy the next game just like the rest. True life.

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Homeless-_-

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@focuspuller @Homeless-_- A pirates life for me, true to the theme of the game.

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Smokescreened84

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No thanks. I got sick of the series from the first one, so boring. If it gets churned out every year like COD, then it will be a pathetic joke of a series.

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Stebsis

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Edited By Stebsis

@Smokescreened84 If you got bored of the first one... good for you, it really was a chore to play and just boring. But if you already haven't, play AC2, one of the best sequels ever made, it makes real improvements and isn't just doing the same thing over and over again, and story is pretty good too.

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Smokescreened84

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@Stebsis @Smokescreened84 I tried the second one, I was bored beyond words. I avoid the series now, it's too boring and really needs new ideas.

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hella_epic

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@Smokescreened84 "if it gets churned out" mate, it's already getting churned out

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Seth_Defiler

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Edited By Seth_Defiler

@Smokescreened84 If it is so boring for you from first one, why you care about next one ?

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Smokescreened84

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Edited By Smokescreened84

@Seth_Defiler @Smokescreened84 I don't like seeing gaming being turned into a copy and paste thing, like it has been with the COD and Fifa series. It's pure greed to churn out the same stale game year after year.

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Smokescreened84

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Edited By Smokescreened84

@Seth_Defiler @Smokescreened84 I've noticed, it's easier for developers to slap the same stale junk together far too often than it is to actually be creative.


It's no wonder that the industry is in such dire need of new ideas and diversity, but publishers, developers and many gamers won't allow it despite how badly the industry needs new ideas.

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Seth_Defiler

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Edited By Seth_Defiler

@Smokescreened84 @Seth_Defiler Every game now is copy/paste my friend, it's rly hard to get something new.

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ddoggbritt16

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i just want one like ac1 how you are an assassin who follows rules and has to assassinate certain targets

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jhino7

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Edited By jhino7

NOT AT ALL. I hate to say this but as much as I love this franchise, I got too f!@!@@! bored with the last entry AC3. Its not that I hate it but I dont like it either. I dont even want to play it again.

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Monsta1217

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im sorry when did i say i wanted this ? just go on and mess up the darn franchise why don't ya

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cephas90

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Ugh, what a cod mindset. Ubivision?

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Zoza24

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Im not one of these gamers Ubisoft. Stop lying.

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Sardinar

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@Zoza24 but they outnumber you, greatly.

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Zoza24

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@Sardinar @Zoza24 Thats not my problem..

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Zoza24

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@Sardinar @Zoza24 Do as you like.

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Sardinar

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@Zoza24 @Sardinar So can I ! Let's exchange comments forever.

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Zoza24

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@Sardinar @Zoza24 I can act whatver i feel like it.

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Sardinar

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@Zoza24 @Sardinar Then don't act like it is :P

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MajinSquall

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no we don't, we want you to take time on your games and give us the best experience possible NOT yearly versions of games because they just get stale and boring like Call of Duty or FIFA games

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Sohereiam

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Just like Disney, exploring their creations till the last drop of quality dry, when it does they blame everything on piracy(on game industry they also blame used sales)

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ZetA_LatA

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Edited By ZetA_LatA

I hate to say it but I agree. If every game they release doesn't skimp on production and make itself an exact clone of the previous entry then I'm okay with it. All the AC games I've played so far have been worth the money, and Black Flag already looks amazing.

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feared4power

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@ZetA_LatA aka a blind fanboy

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razorblad110

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Not me! I love the series but one every year is too much!

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DoomZaW

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Edited By DoomZaW

I haven't tried AC3 yet, but the yearly iterations of the Ezio weren't really that bad. The only thing that was really off setting was the terrible tower defense minigame, but besides that, they were good games. I suppose it's because AC's singleplayer has been worth playing unlike COD's.

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4G4

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I am not sure if i support this whole every year, new game story. Leave a little mystery... little intrigue...

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