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Ubisoft: Gamers want Assassin's Creed every year

Montreal boss Yannis Mallat says as long as quality remains, gamers will come back every year for more.

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Ubisoft Montreal boss Yannis Mallat does not think gamers are turned off by the idea of a new Assassin's Creed game every year.

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"No," Yannis Mallat told Eurogamer this week. "The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day."

Mallat explained that as long as each new entry is a quality product, gamers will continue to come back every year for more.

"It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content," Mallat added. "So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy."

Ubisoft has released a new core Assassin's Creed game every year since 2009. Assassin's Creed IV: Black Flag launches October 29 and a follow-up is already in the works.

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Hey_Jay

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Does anyone else remember when the gaming industry was simply good? Sure, we always had problems, but they were fair, manageable. Remember when you first saw big business start to really sink their teeth into all this and you could practically witness every step towards this painful decline? Now, here we are, in a world of just unbelievable dreck, where you have to hope to turn the right corner to find any remaining integrity.

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Deadly_Nemesis

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Edited By Deadly_Nemesis

@Hey_Jay

Heh funny was just reading through an old PS1 magazine this morning Nov 1998 *sigh*

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Hey_Jay

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@Deadly_Nemesis @Hey_Jay *sigh* Good times.

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saint311

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@Hey_Jay there's still some integrity out there. It's just those games don't get advertised up the wazoo (i.e. indie games) or only come out once every few years (like Bethesda, 2k/Rockstar games, etc). But yes, it is definitely more money-driven and less inspiring than say just 6 years ago... =\

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Hey_Jay

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Edited By Hey_Jay

@saint311 @Hey_Jay Thank goodness for the outliers.

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23Jarek23

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I'm perfectly happy with a new AC every year, if comes a time when I get tired of it, i'll stop buying, just like COD, why get worked up because they release it every year? Just don't but it. At least Ubi is working on other new IP's in the process.

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Deadly_Nemesis

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@23Jarek23

Very true. Them whoring out Assassins Creed seems to at least be keeping their eyes off everything else and allowing much more interesting titles to be developed with almost zero compromise, so it seems.

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Paratrooper20k

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@Deadly_Nemesis @23Jarek23 Agree, and I like whores. That's how I treat Assassins Creed, when I play I don't tell my friends or family about it

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Deadly_Nemesis

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@Paratrooper20k Hahah, good one.

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Hicks233

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@23Jarek23 Sums it up nicely. If people get fed up of an annual instalment series then they'll stop buying it. There's nothing wrong with them making it available in most cases. However though if having an annual schedule to hit means corners are subsequently cut in development to hit that schedule that result in a sub bar product then there's a problem.

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Paratrooper20k

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@23Jarek23 True statement but these forums give gamers a place to vent along with other gamers. Our wives or girlfriends could give a shit about the gaming industry.

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Sardinar

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@23Jarek23 Kinda sucks to watch your favorite franchise go to shit.

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23Jarek23

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Edited By 23Jarek23

@Sardinar @23Jarek23 I disagree though, it's easily my most favorite franchise next to metal gear and I think AC is great every year.

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2bitSmOkEy

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Edited By 2bitSmOkEy

It's absolutely FINE to release yearly titles if you can somehow keep it from becoming stale, I hope Ubi can pull it off because no one else has really been able to.

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Deadly_Nemesis

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Edited By Deadly_Nemesis

@2bitSmOkEy Neither have they for the past 3 years.

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2bitSmOkEy

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Edited By 2bitSmOkEy

@Deadly_Nemesis True, but I also never played AC3 so I'm not personally familiar with the quality of it. I'll admit that I lost interest with Brotherhood myself but only because it felt like a rather pointless spinoff.

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Paratrooper20k

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Ubisoft Exec: Hey suckers, uh...I mean gamers! We're releasing another AC game this year and thanks for buying me my new private jet.

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Lord_OfThe_Sith

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@Paratrooper20k Time to shit in a box and give it new picture. Oh and next Ubisoft will tell us it is going to cost more for the privilege.

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Paratrooper20k

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@Lord_OfThe_Sith @Paratrooper20k It will, in the form of microtransactions. You want Connor to have the ability to walk...$3 please.

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handofkain

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@Paratrooper20k @Lord_OfThe_Sith lol is he gonna be like....crippled?

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Goriza

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I'm ok with that, but no more invisible wolf powers and flying man eagle!!

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AndreJr7

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Edited By AndreJr7

I will never get why these games sell so much.There are so many better games that sells a lot less.

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Paratrooper20k

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@AndreJr7 I think Vaas said it best...doing the same shit over and over again expecting something else i.e. insanity

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Flamerdragon

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@Paratrooper20k @AndreJr7 Insanity, my favourite word.

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HonorOfGod

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Edited By HonorOfGod

I don't like the series. Speak for yourself.

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Deadly_Nemesis

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Edited By Deadly_Nemesis

Haha! HO HO!! Ooooh that shows how much he is paying attention.

Seriously I used to really love the series Then the expansions started. At first I was like okay no point in getting that really it’s just and expansion which they are trying to sell to me at full price, no thank you I will wait for 3 when you finally carry on with the story.

Then, the second one happened and I realised what was happening and at that point I was getting, very bored and tired of Assassins Creed. It wasn’t going anywhere, they were stretching the story to far and overall the lack of actual effort was painfully obvious.

And now I am just tired and couldn’t care a less.

That’s what happens, overexposure and people stop being as enthusiastic.

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Phrosnite

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This guy is spinning some funny shit. Ubisoft - disappointing gamers since 2006

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SwungCookie

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Wow. Sounds like something CoD would say and now look what happened to them.

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Sardinar

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@SwungCookie They're swimming in money, that's what.

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Paratrooper20k

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@Sardinar @SwungCookie Can't blame them I guess, I'd love to be filthy rich...

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jhunter28

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I love assassins creed, and I am perfectly happy playing it every year

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saint311

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just a year ago Ubisoft said AAA games were a cancerous growth on the industry... lol

http://www.gamespot.com/news/pursuit-of-aaa-is-a-cancerous-growth-ac3-dev-6365381

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Hey_Jay

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@saint311 You either die a hero, or...

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Sardinar

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@Hey_Jay @saint311 or be like CDProjekt and live as a hero.

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Hey_Jay

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@Sardinar @Hey_Jay @saint311 Exceptions to every rule, thank goodness.

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Deadly_Nemesis

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@Hey_Jay Live long enough to have half your face burned off, wait no...

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VenkmanPHD

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@saint311 I remember that! Why can't game companies just stay consistent? This is why I love rockstar. The only time they open there mouths is when they have something important and/or relevant to say.

They don't spout off crap at every turn to SOUND cutting edge.
They just ARE cutting edge.

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jinzo9988

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Edited By jinzo9988

I got bored before finishing the first AC. I finished AC2, I liked the ending, got Brotherhood and went "wtf does this have to do with anything?" and got bored after 4 or 5 hours. That's about where I stand with the whole series. Won't play another one.

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Evanduil

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I'll buy them every time. I'm included in his statement and I don't see a problem with it. People don't seem to understand that the people that comment on websites and complain about things aren't the only gamers that exist. We're a minority, a lot of gamers don't use websites like this or look up news and complain about every story involving a white hooded man because they don't like the game he belongs to. There are a lot more people that enjoy the games and buy them than don't. That's all the guy is saying.

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Deadly_Nemesis

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@Evanduil

Your words are bitter and infuriating, but true.

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Sardinar

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Edited By Sardinar

@Evanduil Precisely. I wouldn't have a problem with the gamer majority if it didn't result in developers exploiting the original fans of a franchise. They'd release a great game and gain a following, only to spit in their faces as they use the intellectual property only for the sake of greed.

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Hodax

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I didn't even like the first one that much. I might be the only one though.

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hella_epic

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@Hodax even i didn't like it, was too restritive and slow BUT AC2 was beyond amazing

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Zemus

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I still have to finish Revelations. Let alone 3 and now 4 coming soon. Im sick of them being released so fast, I cannot keep up so that is a total lie from UBI that we want it every year. 4 Should have taken a year off and been next gen. Ill never play 4 at this rate

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Paratrooper20k

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Ubisoft Exec: "So we need something fresh gentlemen. How about we have a game that butchers history and the main protagonist goes around with hidden knife to kill various targets? Oh and he must wear a cool mysterious looking hood. Then we'll have him continually doing the same thing for hours on end. What's that? We've already done it 6 times already? What was our sales figures?.........**** it, repackage it and charge $60 every year. YAY CAPITALISM!!!

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Mkeegs79

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I beat all but the third wich I skipped. Too many other games to play and this series coming out every year is makimg it very old to me.

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chunkyjake

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Edited By chunkyjake

I must say....I am at fault. I will buy anything and everything they put out for AC. I love it. And want more.

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holtrocks

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Edited By holtrocks

Funny i guess i missed out on voting.

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