Ubisoft: Gamers want Assassin's Creed every year

Montreal boss Yannis Mallat says as long as quality remains, gamers will come back every year for more.


Ubisoft Montreal boss Yannis Mallat does not think gamers are turned off by the idea of a new Assassin's Creed game every year.

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"No," Yannis Mallat told Eurogamer this week. "The players will tell us. Right now there are more and more coming into the franchise, so I don't see that day."

Mallat explained that as long as each new entry is a quality product, gamers will continue to come back every year for more.

"It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content," Mallat added. "So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy."

Ubisoft has released a new core Assassin's Creed game every year since 2009. Assassin's Creed IV: Black Flag launches October 29 and a follow-up is already in the works.

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Avatar image for farcorners

Beware this model, Ubisoft. AC3 was a beautiful enormous environment, with not that much to do in it (other than running). There are only so many things your audience can kill by pushing SQUARE TRIANGLE CIRCLE.

Avatar image for sorena1375


Avatar image for raiden-94

you guys look at a couple comments on some websites saying stuff like "we no want AC no more" and start claiming that no one wants them. But each game sells more millions than its predesessor, so yes, people want them. Commentors are mostly but hurt retards with no money, so they start bashing.

Avatar image for cuddlyfuzzle

"Yannis Mallat says as long as quality remains"... That hasn't been the case for 2 years. He knows full well that Ubisoft can release any sort of trash and it will still sell. Money is the bottom line here and him mentioning the word 'quality' just makes me laugh.

Avatar image for chitosan87

@Andrian Marinov Let's hope that his ancestors wasn't Genghis Khan or Leonidas

Avatar image for lt_kiji

@Simon Ourroborros Hurst but, they have been making this game since 2011...I'd even bet that they are already making AC:V...

Avatar image for punksterdaddy


They are.

Avatar image for vicrysty

Ancient Rome: http://en.wikipedia.org/wiki/Ancient_Rome

Renaissance: http://en.wikipedia.org/wiki/Rennaisance

Thatis the differencebetween the twohistorical periods.You can readand seethe differencebetweenAncientRomeand Romeinthe Renaissance.

Avatar image for pretty_odddd

I'm just saying that there will always be whiners whether or not that game is an annual release. I think the problems of AC games are their engine, Anvil (Next) is not a really great engine, and the storytelling is dragging on too long and rushing when close to the ending (since Brotherhood). If the devs can improve those things then, I think, everyone won't mind the annual release.

Still, I really want a new POP game without Anvil.

Avatar image for punksterdaddy

Are they serious? Why the hell don't these people listen?

"It's our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all. On the contrary, people expect more and more of that content," Mallat added.

Ok so where is the quality that they are talking about? I played ACIII, it is/was a beautiful game to look at but it was a damned bug ridden mess. I am not the 1st to say this and I won't be the last. If you are keen on releasing a AC title on an annual basis, then for f***s sake... sort the game's issues first?

Listen to the actual Gamers, not Marketers? This just angers me!

Avatar image for lt_kiji

@punksterdaddy maybe for you...but...for me, the game ran really well and was a "quality product" in my eyes. I am actually for them making a new game every year (but my wallet disagrees).

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@lt_kiji @punksterdaddy

Well if it worked fine for you, I can't argue with that. I'm glad someone got it to work properly?You had no issues at all?

The British convoy in the Frontier of my game, I had attacked it and killed all. The convoy remained there for the entire length of the game.

As a result of glitches like these, there were a few achievements I was unable to unlock. If the game was not released like this in the 1st place, I wouldn't have had a reason to complain... but it was!

Avatar image for lt_kiji

@punksterdaddy @lt_kiji Yeah, that's weird...when I have problems with a game, I send an email to the company about the problem (where I saw it and what exactly went wrong), that way they can fix it (unless they don't read the message). The process of bug/glitch/error fixing is long, tedious, and boring (making mistakes and missing stuff is really easy to overlook when making a game of scale like this).

Avatar image for HSV002

Call Of Creed...

Avatar image for Mik2303

@HSV002 More like Call of Greed...

Avatar image for cuddlyfuzzle

@Mik2303 @HSV002 Creed of Duty IV: Sucker Edition.

Avatar image for CrushedGear

Ubiosft IMO is a great company and most of its games are truly awesome!!

Avatar image for deactivated-57bcc1891a93a

Ubisoft speaks the truth, wonder if they'll ever actually follow these standards

Avatar image for zanyboy786

Hit the like button if you think Ubi Soft also another bunch of WANKERS

Avatar image for Barrakas21

and so officially the assassins creed holiday starts. fucking milkers

Avatar image for rmartinezdl

quality remains? game fucking sucks, cant wait to see this go bankruptcy

Avatar image for littlebigmimi

@rmartinezdl really? i disagree.

Avatar image for frylock616

No we dont.......

Avatar image for penpusher

This worries me. It's all well and good if they can keep the quality levels up, but there is such a thing as franchise fatigue. You can have too much of a good thing, so perhaps maybe a year or two break now and then might be good.

Avatar image for AlexFili

@penpusher Exactly. Anyone remember what happened with Guitar Hero? Granted they were releasing several games within one year, but the same thing will happen. Budget wise, think about November for a game user. They have to choose between lots of great games, all going for full price... it's the toughest time because everyone's trying to pitch their product and only one can win.

I think Watch Dogs will wipe the floor with AC4 but we'll have to see.

Avatar image for orbit991

It's to bad if thas's true as the yearly ones were pretty recycled and cheap compared to AC2 and the latest one.

Avatar image for Daemoroth

I tend to agree, if the sales numbers are there it's obvious people want it. Just be sure to keep that word "quality" involved in the process and it'll be fine...

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@Daemoroth Well said... Many bach CoD on yearly installment BUT the really vocal ones are those that spend.. It show they don't mind a CoD yearly, innovative or not..

Avatar image for PaulJanson

It's funny how alot of people in the comments below assume that just because they release a sequel every year that these sequels were in development for only a year. smh The same people talking about Rockstar is better than Ubisoft because they "a long time" O_O.....were also the same people that bashed GTA 4 saying that "Saint's Row 2 is way better than GTA 4, that failed real life simulater" smh Let Rockstar do what they do and let Ubisoft do what they do, because they have the resources to do whatever they want.

Avatar image for dre256x

@PaulJanson Ture.. Ubi probably have 3 studios working of the Creed series.. With that said, yup the other one is far along already in Development.

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@dre256x @PaulJanson A lil over 3 years to be exacted. It's gonna be a pretty massive game world, which is why I'm getting it for the next-gen, because I want the best possible version.

Avatar image for Dragon_Nexus

Er, no. They were Brotherhood and Revelations.

AC2 was AC2.

Not sure how you got confused there.

Avatar image for Kevlar101

@Dragon_Nexus Yes.... they WERE AC2. In my mind. Exactly the same gameplay, same general storyline, etc............ I'm not sure how YOU are so naive to think that Brohood and Rev were so different from AC2 that they can be called actual sequels rather than what they really are which is AC2 Part 2 and Part 3.

Avatar image for Dragon_Nexus

@Kevlar101 @Dragon_Nexus Because the story is not about Ezio at its core, it's about Desmond, and Desmon'd story was continued in each game. They were sequels in every way that mattered.

Sure they were continuations of Ezio's story. But they were still additions to the overarching story.

You also added the phrase "in my mind" meaning this is entirely your opinion. Bit difficult to hold that stance while denying me my own opinion.

Avatar image for Hvac0120

gamers may want a bite of AC every year, but probably not consistently in the form of AAA, full-scale game releases.

Every 2 years should bring a new AAA full-scale title that significantly changes the game in a few important ways and improves on the key features that remain.

The in-between years should be focused on more experimental, downloadable releases that still include the core of the series, but is a shorter experience and offer either more of the same or something completely unexpected from an AC game that, if well-received, could be implemented in an up-coming full-scale release.

I understand people wanting more, more, more... But you over-saturate the content and it quickly becomes boring and/or repetative or something that original fans of the series don't even recognize. Innovation just doesn't happen that quickky in a series with yearly releases.

I don't understand how Mr Mallat can state that gamers aren't complaining. I've seen plenty of complaining around the web and not just here on Gamespot. It's a pretty common complaint about the series and hard to imagine that they aren't seeing these complaints. I am sure his eyes are focused more on sales numbers. As long as each entry is bringing in the $$, there will continue to be yearly releases.

Avatar image for Mikonen

This is my favorite series in gaming right now, as the story, characters, gameplay, atmosphere fit for my taste quite well, more than any other series. As I was reading through the comments, I noticed that some comments made references to Rockstar Games, how they expertly craft their games and release them with a 2-4 year interval, and how Ubisoft should take the same approach to their AC franchise. I absolutely agree with such comments. It would do good for the franchise to have a main game released not annually, and it would also allow for the series to stay more fresh.

Some people will never admit it, but the AC series is still relatively unique, and it is in Ubisoft`s best interests that it stays that way. The fans most likely also want it to stay something special. As a fan, I can say that after Brotherhood, something was missing. Even Brotherhood was missing some small things. Though, in my opinion, Revelations` story was great and AC3`s gameplay was more enjoyable, they both lacked something. For each fan who finds himself/herself in a similar situation as mine, it may be something different, that something special, that is missing. For me, it was most likely that sense of mystery that surrounded the plot of the series. Hopefully, some of that will be fixed in the future.

As for AC4, I can say surely that I will buy it, being a fan and all. And I will not be the only one who will buy this game. I do not condemn Ubisoft Montreal, or the other studios involved, for their work, as they do no small feat, which is to create an atmospheric, detailed, historical world in each game, and it is impressive. I just hope that pretty soon they will lay AC to rest for 3 years or so, and come back with a bang. That would be awesome.

Oh, and I hope they get rid of the multiplayer. It is fun, the story elements are cool, but it does not fit with AC.

p.s I apologize for my English, if it causes problems, as it is not my native language.

Avatar image for genjuroT

I only played the 1st one, the sequels that followed all looked exactly the same.

Avatar image for Riddick123

@genjuroT Then you missed out. AC2 and Brotherhood by far and away better than the first. I can't play the first one after those 2.

Avatar image for Kevlar101

@Riddick123 @genjuroT Why did my comment disappear?

Avatar image for Kevlar101

@Riddick123 @genjuroT ^ this. @GenjuroT..... this is why assuming is bad. You assumed that they were all bad, without actually playing it yourself, and therefore, you missed out.

Thats right.

Feel bad.

Avatar image for genjuroT

I also didn't say they were bad, I said they were all the same as the first one. I liked the first one, but not enough to play it 4 times over.

Avatar image for genjuroT

@Kevlar101 @Riddick123 @genjuroT I watched my friends play them. They were all the same in gameplay...imo

Avatar image for vicrysty

For those whostillcomplain thatAssassin'sCreedoccureach year, gentlemen,I suggest younotbuy itas soonas it appears,butwaita year or twoafteryou buyit.Andno longercomparewith CODis the differencethattheskyto the ground,Assassin's Creedis more complexwithmany morehours ofgameplayandbring something neweach time.I'veboughtitevery yearandI likedallwillcontinue tobuythemevery year.
The bestfranchises,top ratingfrom me.
PS:ancient Romethe nextAssassin's Creed, please,gentlemenfromUbisoft.

Avatar image for PaulJanson

@vicrysty The covered Rome with AC: Brotherhood

Avatar image for jsmoke03

prevention is better than cure