Ubisoft Exploring "Other Options" After E3 2020's Cancellation
The company is looking at a "digital experience" in lieu of an E3 2020 press conference.
Ubisoft took to Twitter to share its disappointment over E3 2020's sudden cancellation, saying that it "fully supports" the decision the Entertainment Software Association (ESA) made. While Ubisoft has not explained what it plans to do in lieu of an E3 2020 press conference, the company said a "digital experience" may be possible.
"The health and well-being of our teams, players and partners is our top priority, so while we're disappointed, we fully support the ESA's decision to cancel E3 2020," the statement reads. "E3 is and will continue to be a moment where we come together as a community and share our love of games. We're exploring other options for a digital experience that will allow us to share all the exciting news we have planned."
The ESA, the organization responsible for the annual trade show, said it is looking at other avenues to bring the Electronic Entertainment Expo to fans this June in the form of an "online experience."
Despite E3 2020's cancellation at least in the physical sense, many companies are still looking at livestreams, digital presentations, and other options to get the news out. Xbox boss Phil Spencer said the company intends to hold an "Xbox digital event," while physical game distributor Limited Rum Games--which was also the first company to confirm its E3 2020 press conference--will still hold a presentation.
E3 2020 may not go forward as planned but the trade show isn't closing its doors for good. The ESA plans to bring the annual event back in June 2021 for what's supposed to be "a reimagined event that brings fans, media, and the industry together." For more, check out our look back at E3's biggest moments over the years.
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