Ubisoft Created a Fart-Smelling Device to Promote New South Park Game

Farting is an actual gameplay mechanic in this year's South Park: The Fractured But Whole. Now, Ubisoft has released a slickly produced video for what it's calling Nosulus Rift, a piece of technology meticulously researched and designed to allow you to smell farts in the upcoming role-playing game.

You won't believe the lengths Ubisoft's researchers went to in an effort to create the Nosulus Rift--but the work was worth it. "It was exactly as if someone had farted right in my face," says a man in the video.

The best part of all of this is that the Nosulus Rift is actually (maybe) real. Ubisoft said in a news release today that people at Gamescom next week and PAX West in September will get to "check out the experience," but maybe that's not such a good idea.

The Fractured But Whole launches on December 6. Unlike 2014's South Park: The Stick of Truth, which was made by Fallout: New Vegas developer Obsidian Entertainment, the sequel is being made internally by Ubisoft San Francisco.

We learned at E3 last month The Fractured But Whole will allow players to control their sphincter while pooping with "total ass control." Additionally, South Park creators Matt Stone and Trey Parker are said to be "really, really" involved with the game's production and are pushing the limits of its rating.

"There's hopefully going to be some stuff in there that people will say, 'How did that make it through classification?'" senior producer Jason Schroeder recently said.