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Tycoon City takes New York

Become a Manhattan mogul in Atari's new entrepreneurial sim, now shipping to retailers nationwide.

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Ever since Donald Trump's The Apprentice first aired, it seems everyone wants to be a billionaire real estate mogul. Gamers will soon get their chance to virtually live that dream, as Atari today announced that Tycoon City: New York has shipped to retail.

Players will get the chance to carve their own empires out of the Big Apple from humble origins, building and customizing restaurants, nightclubs, and theaters before moving on up to run media conglomerates and Wall Street financial firms. Tycoon City features more than 100 different types of business ventures in all, and the real-world setting and landmarks of New York will be accompanied by real-world product placement, including Time Magazine, Tag Heuer, and Nokia.

Developer Deep Red Games has some experience in the world of business-strategy sims, having previously developed Monopoly Tycoon and Vegas Tycoon. Tycoon City: New York is rated T for Teen and retails for $39.99. For more information on the game, check out Greenwich Village and organize a Halloween parade in the game's demo.

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