Twitch Partners Exclusively With Samsung On Mobile Gaming Events

Samsung is tapping into the mobile gaming audience.

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Samsung has become Twitch's exclusive mobile partner in North America and will partner with the streaming platform on a variety of mobile gaming events (via Deadline).

The companies plan to collaborate on Twitch Rivals Mobile Challenges--events where streamers will play popular mobile games--and Mobile Mondays, a reoccurring tournament that will hand out cash prizes to participants. There will also be perks for Galaxy and Twitch users, but what exactly they are is still currently unknown.

A third event type, Mobile Gaming Heroes, will apparently "unveil the next generation of mobile gaming heroes." These individuals will "produce original content, host exclusive streams and participate in select events." Obviously, all events will feature Samsung’s lineup of Galaxy 5G-enabled mobile gaming devices.

"Samsung's industry-leading mobile gaming devices will allow gamers to not only stream their favorite Twitch Rivals content, but also fully engage in the unparalleled chat and interactivity that feeds the Twitch community," Twitch's Global Head of Sponsorship Sales Lou Garate said in a press release. "As livestreaming and esports continue to grow exponentially, we look forward to working with Samsung to help the engaged and dedicated gaming audience access their Twitch Rivals content wherever and whenever they want it."

The partnership between Samsung and Twitch makes sense. Twitch's audience has grown significantly during the pandemic, and Samsung wants to tap into this burgeoning viewership. The press release also suggests that the company hopes the Galaxy's shiny and new 5G feature will draw mobile gamers who want low latency and smooth multiplayer experiences.

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