True Crime ships, star models for Puma

Nick Kang from True Crime: Streets of LA will be modeling items from Puma's spring 2004 collection at the game's launch party.


Activision and Puma have today announced that Nick Kang, the central character in True Crime: Streets of LA--which arrives in stores today--will be modeling new apparel and footwear from Puma's spring 2004 collection at the game's launch party. Puma has also outfitted Kang and a number of non-player characters in the upcoming action game with a selection of items from its latest fall 2003 collections.

"We knew True Crime: Streets of LA was going to be a massive hit," said Barney Waters, director of marketing at Puma North America. "Video gaming has such a diverse appeal--it's a new medium for Puma to utilize to interact with our consumers, and Nick Kang looks great in our gear."

True Crime: Streets of LA sees players assuming the role of ex-cop Nick Kang, who has been charged with the task of taking down the Chinese Triad and Russian Mafia cartel that has turned the 240 accurately re-created square miles of Los Angeles into a battleground. For more information on True Crime: Streets of LA, check out our previous coverage of the game.

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