Tomb Raider fails to reach sales target
Square Enix reveals latest Lara Croft title, Hitman: Absolution, and Sleeping Dogs all underperformed.
As part of its latest financial earnings report today, Square Enix announced that three of its big-budget titles failed to reach their sales targets.
Tomb Raider has sold 3.4 million units worldwide since launch this month, Hitman: Absolution has moved 3.6 million copies to date, and Sleeping Dogs has sold 1.75 million units since its summer launch.
These figures do not account for digital sales.
Square Enix said despite a "high critical acclaim" for each title, sales still came up short. In particular, the publisher called its North American sales force "ineffective," noting that title sales in this region made up just a third of the number of units sold in Europe.
Another reason each game failed to meet sales expectations, Square Enix said, was due to price pressure being "strong." This forced the company to spend additional capital on channel costs like price protection.
Square Enix president Yoichi Wada announced his resignation today amid an "extraordinary loss."
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