THQ unveils new logo

Publisher's redesigned nameplate meant to epitomize "change, innovation, and creative growth"; games to start carrying branding next month.

158 Comments

Once dependent on licensed games for Nickelodeon, World Wrestling Entertainment, and Pixar properties for more than half of its annual revenues, THQ has been trying to reinvent itself in recent years. The publisher has placed a greater focus its own intellectual properties--Darksiders, Saints Row, Red Faction, MX vs. ATV--and begun working with high-profile talent like Pan's Labyrinth director Guillermo del Toro, Assassin's Creed creative director Patrice Desilets, and former Team Ninja frontman Tomonobu Itagaki.

Soon to adorn everything from SpongeBob to Saints Row.
Soon to adorn everything from SpongeBob to Saints Row.

Now the new-look THQ is getting a new logo to match. The publisher today unveiled its new branding, with THQ CEO Brian Farrell saying it "epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ." The redesigned logo includes an upper-case "T" and blocky, backward, lower-case "H," both in gray, followed by a curvy red stroke forming a "Q" like a backward question mark.

"By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself," Farrell said. "This new logo seeks to capture that change and make it tangible."

THQ will gradually begin using the logo over the coming months, with new THQ games bearing the brand starting next month.

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Avatar image for wwlettsome
wwlettsome

I'm agreeing with many of the other posters who think this logo looks terrible and the old one was a lot better. Save your money for games developing and stop wasting it on unnecessary logo redesigns.

Avatar image for thingta42
thingta42

I like the old one more.

Avatar image for gashoe13
gashoe13

I thought the original was better.

Avatar image for capitalism25
capitalism25

T is the only thing readable. H looks like a flipped 4 and Q looks like a "?". Im fine both ways

Avatar image for gamerpipe
gamerpipe

Horrible and messy. It looks like Ty? T Y v.flipped and h.flipped Question mark.

Avatar image for mariokart64fan
mariokart64fan

sings one step forward two steps backwards

Avatar image for phillkillv2
phillkillv2

Cant hide its terrible games.

Avatar image for evo4x4hardcore8
evo4x4hardcore8

It looks dumb, too dumb.

Avatar image for Goyoshi12
Goyoshi12

Does this even matter? I mean personally I don't really care what their logo looks like but rather if the game is good so...yeah. Who cares?

Avatar image for NDegree
NDegree

TH & pirate hook or TH & question mark!!!

Avatar image for FsLeonhart
FsLeonhart

The Old Logo is better.

Avatar image for boomshot-fodder
boomshot-fodder

I don't like it. Although the old logo always made me think of bargain bin games... And Company of Heroes.

Avatar image for destinyDemon
destinyDemon

oh look its T H C

Avatar image for Henninger
Henninger

Im sorry but the new logo doesnt do it 4 me.

Avatar image for shaunn191
shaunn191

yeah...im not a fan. The old logo was perfect. But really who cares.

Avatar image for warhawk-geeby
warhawk-geeby

The old logo always made me thing of wrestling games.. The new one makes me think of the London 2012 logo = Awful.

Avatar image for NoDzombie
NoDzombie

i like the old logo better, this new one doesnt even look like it says THQ, if i didnt know what it was i would have no idea what it says which is not good

Avatar image for DrKill09
DrKill09

Yuk. I'll take the 2000-2010 logo, thanks. This looks almost like the logo for Tony Hawk Ride. :P

Avatar image for punkpunker
punkpunker

one step forward for the company, two step back for public recognition

Avatar image for SandRunneR
SandRunneR

If this, by some non-direct, non-related way brings us back Titan Quest, then sure, it's the best logo ever! :D

Avatar image for Drakkengoth
Drakkengoth

looks... worse.

Avatar image for gamingfrendly
gamingfrendly

not the best logo for there games

Avatar image for monson21502
monson21502

they need to put the cover back on it....... that loggo is lamo:P

Avatar image for ScreamDream
ScreamDream

That logo is not going to blend well with the WWE series.

Avatar image for sstravisd
sstravisd

Dislike

Avatar image for Gelugon_baat
Gelugon_baat

That said, how will THQ create the video for the display of its logo? The previous one had block letters of "T", "H" and "Q" slamming into each other while some dude with delicious baritone yaks out their names. Will the new one have the characters slamming into each other? They don't seem to fit as the sort that can be slammed into each other.

Avatar image for Gelugon_baat
Gelugon_baat

Only the "T" character appears to be apparent as a "T". The rest look like sigils and runes from other dimensions.

Avatar image for Gta3-fan334
Gta3-fan334

Do not want.

Avatar image for Hunterjuggz
Hunterjuggz

I wonder how much time and effort was put into this, I buy their games irrigardless to what their logo looks like. As for trying to give a new fresh image,... stop trying to justify having too many chiefs and get back to work on some more great titles. Sheesh,.. "image" *rolls eyes*

Avatar image for Slagar
Slagar

It's certainly different. At first glance, it doesn't strike me as easily readable; something like "T-wtf-dyslexicQuestionmark". I think they could've done better, personally, but I suppose we'll get used to it.

Avatar image for lazerboi
lazerboi

I like the old logo better. This logo just looks..........funny

Avatar image for superbobo64
superbobo64

it has a japenese feel to it, I dunno maybe it's just me

Avatar image for Sacif
Sacif

Logos are cool...however if a game company wants to improve their image one would think that they would make better games.

Avatar image for ThePurpleBubble
ThePurpleBubble

The old one was simple - uncreative, sure, but you could pick it out from a crowd of logos... This new one, though? It looks like the logo of every toy company under the sun. Sometimes trying to be creative leads to not really being creative at all.

Avatar image for d100la
d100la

Makes me think of THC rather than THQ

Avatar image for Crashbox45
Crashbox45

@IslandBros15 Agreed.

Avatar image for Anthrizacks
Anthrizacks

I actually like it better than the old one. Here's hoping Devil's Third is amazing.

Avatar image for Xtos89
Xtos89

looks just as bad as their games

Avatar image for VR_Verdugo
VR_Verdugo

downgrade...

Avatar image for lamprey263
lamprey263

I like the old logo better

Online
Avatar image for Scorpion1813
Scorpion1813

Lame. Oh so lame! They should have stuck with the old one. It looks aweful; it's bland and uninspiring; it's hard to read, and hard to make out at a glance. Very bad marketing strategy if you ask me.

Avatar image for Guzthon
Guzthon

It looks inmature, but fresh,innovate and fun. Anyway good luck for THQ. "The old one looks 1000 times better than that". :)

Avatar image for shani_boy101
shani_boy101

meh logo, but a Guillermo del Toro project? awesome!

Avatar image for tiki_tidalwave
tiki_tidalwave

[This message was deleted at the request of the original poster]

Avatar image for IslandBros15
IslandBros15

The old one is better.

Avatar image for MattDeVito
MattDeVito

Hey, a logo huh? Welp, see ya later

Avatar image for DarthLefein
DarthLefein

i like the old one better

Avatar image for acsam12304
acsam12304

to me it looks like THg

Avatar image for dw9872
dw9872

At least they didn't change their name to "SyFy" or something like that.

Avatar image for k2theswiss
k2theswiss

umm.. w/e THQ publish many game company games. you think they could come let me think contact one of the devs graphic team?