THQ seeking '1666' trademark

California-based publisher files application with United States Patent & Trademark Office for "video game software."

17 Comments

THQ may be planning a new game related to 1666, according to a recent government filing from the publisher.

Is THQ traveling back to 1666 for its next game?
Is THQ traveling back to 1666 for its next game?

On February 22, THQ filed a trademark application with the United States Patent & Trademark Office for "1666." The mark is to be used for "video game software," among other gaming-related endeavors.

No further information regarding the trademark was made available, and as of press time, THQ had not responded to GameSpot's request for comment.

If the trademark is in reference to the year 1666, it coincides with the Great Fire of London. This historical conflagration destroyed hundreds of acres of the city in September of that year.

This isn't the only trademark filing THQ has logged of late. Earlier this month it was revealed that the publisher was seeking to trademark "Evolve." No information has come to light regarding that filing to date.

THQ has had a troubled year. It lost $56 million during the 2011 holiday quarter and cut as many as 240 jobs as part of its move away from the children's game sector. On top of that, THQ has until July 23 to get its stock valuation above $1 per share or it will face delisting from the Nasdaq stock market.

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Pyrosa

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Kinect-enabled covered-wagon kart racing! Steampunk post-plague resource management sim? Leprosy-combat-based MMFPS?

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DrKill09

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Remember when THQ actually made GOOD games? SR 1 and 2, Red Faction 1, RF Guerrilla, The Punisher, MX vs ATV... It's like they're reverting to their 8 and 16 bit days where they produced nothing but crap. (Super Star Wars trillogy doesn't count as JVC were the original publisher)

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X-RS

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So THQ montreal is gonna make 1666 I take it?

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Suikogaiden

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Maybe its because THQ is going up in flames?

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leeko_link

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Ha, a game that had the mark of the beast entitled on it. Wonder what that Great Fire of London looks like.

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---Cipher---

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I want to own a year too!!! I call dibs on 2013, tons of royalties coming my way soon... Ooo, and the colour blue!

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famekiller

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i don't think any person/company should be allowed to own words or numbers. next they'll be sueing us because we spoke it. up yours!

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StJimmy15

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Zacky Vengeance begs to differ

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ExtremePhobia

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When I saw 1666, I thought RAM speed, not the Great Fire of London

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Jd1680a

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Numbers cant be trademarked. Intel years ago was trying to trademark 586 but was denied, so they made pentium.

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benbonney

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I imagine a game similar to the Diablo series, kind of how Dawn of war took Staercraft/warcraft ideas and made a great game out of it...... Or maybe THQ are just trademarking something so another company cant

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SirNormanislost

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@Darnasian well it could if its set during the great fire of london it could of been started by the devil or some demon (666 the number of the beast) attacking london and your a demon hunter/generic hero out to stop it before it destroys the city

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Vari3ty

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1666? Hmm...

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Kazuma_Kiryu

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Annus Mirabilis - Year of miracles

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Spahettificator

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1666 - A Firefighters Tale Battle the odds to save London from complete destruction at the hands of careless bakers and the fires they unleash.

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Syphon_Filter2

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The way I see it, this company I think THQ will follow Midway.

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Darnasian

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1666...hmmm it has 3 of 6s one after another....but I don't think this has anything to do with the game! XD

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