THQ re-signs with Double Fusion

Publisher hooks up with in-game ad firm once more to spread sponsors' messages through gameplay.


Just over a year ago, THQ and Double Fusion announced that they were working together on a trio of games in development. Today, the in-game ad firm announced that it had expanded its dealings with the publisher, inking a multititle deal allowing it to place ads in upcoming Juiced, MX vs. ATV, and Stuntman games, to name a few.

Double Fusion is promising "a rich array of dynamic advertising placements" in the game, with brands incorporated into the titles' gameplay. The in-game ad firm has said it is seeking approval of its technology for every console platform, and wants to deliver ads into games of all stripes, from massively multiplayer online games to more casual offerings.

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