THQ, Random House crafting new IP

Game and book publishers teaming up to create transmedia properties across "multiple mediums," plan to translate more offerings from game library into novels.

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THQ is a big fan of transmedia. The game publisher is currently helping with a SyFy channel miniseries that will bridge the story between Red Faction Guerilla and the upcoming Armageddon. It also recently backed Homefront: Voice of Freedom, the novelization of its already-platinum shooter Homefront.

The Homefront novel was just the first novel collaboration between THQ and Random House.
The Homefront novel was just the first novel collaboration between THQ and Random House.

Now THQ is taking another step forward in its transmedia efforts. Today, the company announced that it has inked a deal with book publishing giant Random House Publishing Group to develop all-new intellectual properties. The agreement will see a creative team assembled from representatives of both companies that will create "a rich IP universe" and manifest itself in "a collection of games and books."

One aspect of the collaboration will be the creation of "world bibles" for THQ game series through the Random House Publishing Group's IP creation and development group, Random House Worlds. No further details were given other than THQ would continue to try to bring its current IP library to "all existing book formats" with Random House's assistance. Whether or not that means a WWE: Smackdown vs. Raw novel is in the works remains to be seen.

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