THQ adds ads to future games

With in-game advertising clearly being an avenue that can easily provide publishers with much-needed funds, companies are inking deals with each other left and right. Double Fusion, though only founded in 2004, is quickly becoming an industry vet in the fledgling in-game ad biz.

Late last month, Double Fusion announced that it had signed a deal with Midway Games to provide dynamic in-game ads for specific upcoming games from the publisher. Today, Double Fusion announced another deal with a third-party publisher. The agreement says the company will "represent three upcoming THQ titles to advertisers and agencies."

The games in question weren't revealed, but the three-game deal covers titles that will be for both original properties for next-generation systems and licensed properties for release this fall.

"In-game advertising opens up new revenue opportunities for the company, and helps us deliver an exceptionally strong communications channel to our brand and marketing partners," said THQ executive vice president Kelly Flock.

However, unlike the Midway agreement, there is no specific mention of dynamic in-game ads, meaning that Double Fusion could be responsible for all ads in THQ's games, both static and dynamic.