They Wanted to Pay Me to Promote "Piece of Sh*t" Star Wars Battlefront, Singer Says
"This piece of sh** game."
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Breaking Benjamin frontman Benjamin Burnley has claimed that he was asked to post about Star Wars Battlefront to his social network channels to promote the game, something he refused to do. Burnely shared the image below of a broken Battlefront Xbox One disc through his Instagram account this weekend, along with the fiery caption. Apparently, he'd rather watch the prequel films than play the game.
On Halloween, Burnley dressed up as Kylo Ren, one of the villains in Star Wars: The Force Awakens. Perhaps EA's marketing team (or whatever group is handling the game's promotional efforts) saw this and deemed Burnely to be a fitting candidate to promote the game.
We have followed up with EA in an attempt to learn more.
Burnley would not have been the first high-profile person to promote Battlefront. Before this, Sony and EA enlisted Pitch Perfect and Twlight star Anna Kendrick for a live-action Battlefront commercial. She's been posting about the game on Twitter, where she has close to 5 million followers.
By comparison, Burnley has 47,000 followers on Twitter and 48,000 on Instagram.
Battlefront launched on November 17 and received a generally positive critical reception. GameSpot's review scored it a 7/10, while other publications also spoke favorably. Looking ahead, Battlefront is getting free The Force Awakens-inspired DLC in December, with additional paid expansion packs to follow in 2016.
On a longer timeline, EA recently teased that Battlefront sequels are also in the works.
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