They Projected God Of War PS4 Footage Onto An NBA Court

Welcome to marketing in 2018.


Those in attendance at the February 10 NBA matchup in Oakland between the Golden State Warriors and San Antonio Spurs got to see a unique piece of God of War marketing. Instead of a typical halftime show, a 3D projection of the upcoming PlayStation 4-exclusive was displayed onto the court. The jumbotron also showed some of the footage, which was a dramatic scene between Kratos and his son Atreus.

The halftime spectacle was documented in a video produced by the Golden State Warriors; watch it below. We're not sure if this was the first time video game footage was projected on the hardwood at a sporting event, but who cares really; it's pretty cool to see. Halftime performances are not typically shown on TV broadcasts, so only the 18,000 people in attendance at the game (and those with the ad-free NBA League Pass subscription package) got to see this, until now at least.

God of War launches for PS4 on April 20, so you can expect Sony's marketing machine to continue to ramp up in the weeks ahead, though it'll be tough to top this promo.

The new God of War takes Kratos to a land dominated by Nordic gods and monsters. A new story trailer was released in January, and it focused on the more intimate narrative that the game will tell about Kratos and his son. The game is also going to be much longer than its predecessors, taking around 25-35 hours to beat.

In other news, Sony recently announced God of War's $130 Collector's Edition, the centerpiece of which is a 9-inch statue of Kratos and Atreus. A $150 Stone Mason Edition, meanwhile, will include that statue and the Stone Mason's ring, Mimir's Head talking keychain, a 2-inch horse and troll carving, and the Defender of the Chosen in-game shield.

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