The Wii U is not a peripheral, Nintendo reminds shoppers
Video advertisement for struggling system makes clear that system is an "entirely new technology" and "true successor" to Wii.
We'll begin emailing you updates about %gameName%.
More than a year after the Wii U's original release in November 2012, Nintendo has launched a new advertisement for the system reminding shoppers that the console is not a peripheral, but rather an all-new console.
"It's time for a whole new Nintendo experience," the narrator says. "Wii U is an entirely new technology and true successor to Wii U."
The ad talks up with the Wii U's exclusive features, including its tablet-like GamePad that lets you play games and view video content away from the TV.
"Wii U is all about unique experiences you can't have anywhere else," the ad says.
During E3 2012, Nintendo marketing executive Scott Moffitt admitted that the Wii U is "confusing" relative to the Wii. With the original Wii, you could watch someone swing a Wii Remote and you would "get it," but the Wii U is more of a challenge, he said.
In September 2012, Nintendo said it believed the Wii U messaging problems were largely corrected, but the new advertisement this week suggests some consumer confusion remains.
The Wii U has sold 3.91 million units so far, below Nintendo's own expectations. The company plans to sell 9 million systems by the end of March 2014. High-profile Wii U titles on the way include Donkey Kong Country: Tropical Freeze (Feb. 21), Mario Kart 8 (spring 2014), Super Smash Bros. (2014), and an all-new Legend of Zelda game (TBA).
The First 9 Minutes Of God Of War God Of War - 6 Tips You Should Know Before You Play Is Far Cry 2 Better Than Far Cry 5? The First Hour In God Of War God Of War - 13 Minutes Of PS4 Pro Gameplay Warhammer 40000: Mechanicus Brings XCOM To 40K Fortnite Battle Royale Season 3 Week 9 Challenges Walkthrough Rainbow Six Siege Hits Record Number Of Players - GS News Update Fortnite: Battle Royale Brings Back 50v50 With New Weapon - GameSpot Daily Fortnite: Battle Royale Offering Double XP This Weekend; New Update Out Now - GS News Update Rick and Morty Rewind: Season 1 Episode 9 - Something Ricked This Way Comes Breakdown! PUBG Getting Map Selection On PC, Adding Cave System To Codename: Savage - GS News Update