The Sims Partners With Makeup Brand MAC For Branded Eyeshadow

EA has partnered with the cosmetics company MAC for a line of Sims-branded eyeshadow in nine shades.


The Sims is all about character customization and hilarious death traps, but mostly the character customization. Now EA has partnered with the cosmetics company MAC to create a line of Sims-themed eyeshadows, so you can look like your Sim that looks like you that looks like your Sim.

Input Mag reports that the product is called the Sims Eye Shadow x9 Palette Starring The Sims. The pan includes nine shades including smoky brown and shimmer shadows, all in a Sims-themed box. You can purchase the palette for $32 USD through the Mac Cosmetics site.

"Many gamers stream live and understand the power of the slightest gesture of makeup," Romero Jennings, MAC director of make-up artistry said. "They understand the impact it can make on themselves and their followers. Makeup and video games are the perfect escape to bring your perfect virtual world to the real life. Both definitely enhance our day-to-day lives."

EA has made a point of making The Sims 4 more inclusive and body-positive. Its EA Play presentation this year focused heavily on how the game has helped foster a community for players to express themselves, and a recent update focused on adding a greater diversity of skin tones and fine-tuning sliders.

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