The Medium Is Profitable After Just A Few Days
The game uses a unique split-screen perspective, and we were quite impressed with it in our review.
The Medium, a game that only released a few days ago and also launched on Xbox Game Pass, has already managed to cover its production and marketing costs. Now, the future sales Bloober Team makes on the unique horror title will be profit. Not too bad for a game that only released on two platforms!
Shared in the Polish publication Money.pl, Bloober Team said the game's sales have already eclipsed what it cost the studio to develop and promote the game, which is available on Xbox Series X|S and PC.
It's also available on Xbox Game Pass for the platforms, but unlike many other Game Pass titles, it isn't on Xbox One. This makes its profitability even more impressive, as the Xbox Series X|S has only a fraction of the install base as the older console. It's unclear how Game Pass factored into the sales figures or if it managed to turn a profit even before factoring this in. Game Pass has been extremely popular among Xbox users, and with Xbox Game Pass Ultimate, they don't need a separate Xbox Live Gold subscription. First-party games such as Gears Tactics and the upcoming Halo Infinite launch on the service the same day they release in stores.
The Medium uses a unique gameplay hook, with a split-screen view that allows you to see into more than one realm at once, which is useful for solving puzzles and likely for having your pants scared off. Bloober has honed its craft over the last several years with horror games like Blair Witch and Layers of Fear 2, but this is arguably its highest-profile game to date. Because it isn't a first-part Microsoft game, it may not stay on Game Pass permanently. If you want to play it, we suggest doing so sooner rather than later.
Our own Jordan Ramée was very impressed by The Medium, awarding the game a 9/10 in GameSpot's The Medium review. In the review, he praised how its narrative comes together as well as the challenging puzzles and excellent sound design.
The Medium wasn't the only game to quickly recoup its development costs this week. Hitman 3 also became profitable almost immediately after release. It was the first game in the series that IO Interactive had self-published.
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