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The Division Ad Skewers Destiny, But There Is a Problem - Report

A recent ad that claimed The Division "blows Destiny out of the water" might not tell the whole story.

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Ubisoft has pushed out a new advertisement for The Division with a press quote that claims Ubisoft's third-person shooter is better than Bungie's Destiny, a game it is often compared to. The ad, reportedly being sent by email, quotes games site GameZone as saying The Division "blows Destiny out of the water."

No Caption Provided

It is a bold claim, but it appears to be taken out of context. The actual quote comes from this GameZone news story that references The Division's beta outperforming Destiny's. As Ubisoft said last month, more than 6.4 million people played The Division's beta, compared to 4.6 million people for Destiny's.

The writer of the story, Tatiana Morris, told Kotaku that Ubisoft asked for permission to use the quote, but never told her "in what way or form" it would be used.

"I think in the future, in an effort to be more transparent with gamers and our audience, I will ask how the quote will be used and where it will be placed."

The other quote featured in The Division's ad, from IGN, refers to The Division as "best new franchise." As Kotaku points out, IGN said this at E3 2013 referring to new franchises that were announced at that year's show.

GameSpot has contacted Ubisoft in an attempt to get more details. We will update this post with anything we hear back.

The Division launches on March 8 for Xbox One, PlayStation 4, and PC. It arrives with major expectations, as Ubisoft recently said it could join Destiny, Watch Dogs, and Assassin's Creed to become of the biggest new IP launches ever. You can watch the game's launch trailer here.

In other news about The Division, Ubisoft has outlined the game's free and paid DLC, while the company has also confirmed exactly when The Division's servers will be switched on.

GameSpot may get a commission from retail offers.

Got a news tip or want to contact us directly? Email news@gamespot.com

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XzerocarnageX

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The words were said, doesn't matter how they're used, it is the truth none the less.

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rodoxthedark

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But in my view they are true quotes so who cares!! Roll on Tuesday :D

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Nights_King

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This is something that Publishers and movie studios have been doing for years and all of a sudden it's a big deal. Gamespot must be struggling to find something to write about. I mean do people actually use these quotes to decide if they are gonna buy a game or not?

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MkScorpion4400

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Wow, the same company as Watch Dogs. The game with awful driving controls, suspect shooting mechanics, tedious missions and stupid stealth gameplay. That's some company to possibly be in.

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may967873

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lol, shots fired

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Soluafin

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Edited By Soluafin

Destiny certainly deserves a swipe or two, but... I mean really? Ubisoft is one of the last companies that should be criticizing other people's games.

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hystavito

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Ah this is what some people were discussing on Twitter the other day.

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GoodGamesGuy

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Man everything surrounding this game is suspect and I really wanted this game to be something special but I fear it's going to be another huge let down. I mean I got bored walking around the same destroyed New York fighting the same enemies in the Beta..

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DAOWAce

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@goodgamesguy: Was already gutted visually compared to the E3 reveal footage; just like Watchdogs, so it's a letdown even before it's released.

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Wretch1d

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@goodgamesguy: I can see what you mean about this game after the closed beta i wasnt really impressed, but i think i had expectations that this game would be literally pants exploding amazing the hype train is strong with this one, then i went into the open beta knowing what to expect and liked it a lot more, it is risky though, i think the main game will be fine but i just hope it doesnt turn out to be a grind fest like destiny, if they handle the replay value and end game content well, i think it will be a keeper.

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H0RSE

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Edited By H0RSE

@goodgamesguy:

You do realize that there was more content locked than available in the beta, right?... Your comment is like saying, "I really wanted Super Duper Racecar Game to be good, but it got so boring racing the same car on the same track over and over again in the demo..."

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GoodGamesGuy

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@H0RSE: yep this isn't my first beta bud, I remember people said the same thing when I criticized the Destiny beta and that game was pretty much the same experience...

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H0RSE

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@goodgamesguy:
Keyword, it "was." It's gone through a lot of changes an updates since launch.

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GoodGamesGuy

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@H0RSE: a year later...

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ECH71

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Destiny feels like a generic shooter to me, much like the Halo series. Could never get into Destiny's poor attempt at a story.

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GoodGamesGuy

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@ECH71: That's how The Division feels to me...

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wolfnet16

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I'm gonna feel sorry for all the thousands of people who pre ordered the digital game.only to find out its a souped up version of watchdogs.granted I do think this is the game bored destiny players are waiting and if ubisoft don't listen to the players they will fall like bungie.when you completely have to find a 6 player team to advanced more in any game people will get bored trying to find people and quit playing the game.just look at destiny.I have seen so many people who's been playing since the last update and they still can't get over 300 level.shame on you bungie

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Wretch1d

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Edited By Wretch1d

@wolfnet16: already sorted match making with everything as far as ive heard, thats where i got salty with destiny and pawned its donkey ass, making you go on forums to find team mates was bollocks

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Wintereich

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They're actually harder to compare than you'd think anyway. Destiny is more shooter oriented, The Division is more RPG oriented.

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Imajinn

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@Wintereich: Both have bullet sponge enemies. Both take you to missions based around the world, allowing you to join up with others. The only difference i see is crafting and adding things to your weapon. Oh and 3P and FP.

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Wretch1d

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Edited By Wretch1d

@imajinn: Everyone complains about the bullet sponge thing, its an RPG you cant have one hit kill weapons or realistic shooting, that would take the RPG element away. The point of an RPG is you start out with a stick and end up with super mighty sword of much stabbing +10 at end game, if stick was equal to Stabby sword there would be no progression, what Ubi should have done is not add Tom Clancy to the title it should have just been the Division, TC usually comes with realistic type shooting mechanics

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Wintereich

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@imajinn: they feel very different. Destiny doesn't really have bullet sponge enemies like the Division does, aside from bosses. The Division is much more tactical, from what I've played so far, Destiny is more just make sure you don't die. I have high hopes for both going forward to be honest.

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Wintermist

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Hahaha, well, that's marketing people for ya.

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Comeandgetme

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I remember when UBISOFT said stuff like this, it was when Watchdogs came out...... Or that new game Far Cry 4 Primal wait they sold that as a stand alone for 60 bucks, you guys keep falling for this stuff. Have fun.

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fastica

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@comeandgetme: Primal is totally different from FC4. Yes, yes, they recycled the map, but I didn't realized until I saw the news everywhere. The weapons are different, the map is less cluttered, you can tame, command and ride animals, you have a village that you can upgrade, it has a more detailed skill tree, no co-op or MP crap (a plus for me) graphics are better (especially at night and sunsets/sunrises), it has some investigations a la Witcher 3 and you can control an owl to tag and attack enemies. Actually, I'm having more fun with Primal than with FC4.

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Mantan911

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@fastica: Blink twice if ubisoft has a gun pointed at you. /s

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fastica

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@Mantan911:God, what a stupid comment. I don't care about Ubisoft, EA or other publishers. All of them have good and bad games. This game is particularly receiving a lot of hate from people who never played it. If people who never played the game can say it sucks why can't I, that put 50 hours in it, comment about why I like it?
Oh, no, if I like the game I should be a Ubisoft fanboy... gosh.

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matrixasiseefit

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Edited By matrixasiseefit

I'm probably one of the few people that thoroughly enjoys the fact that Ubisoft's marketing team took a shot at Destiny... even if the headline is misleading. I don't ever recall another game company doing this.

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Wretch1d

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@matrixasiseefit: i enjoy any stab at destiny no matter where it comes from, shit on destiny, have a like from me

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Kiaininja

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Then Activision for payback can post on their ads "The Division blows Destiny".

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jasongm

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@Kiaininja: Is Destiny even relevant these days? People still play it?

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Barighm

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All The Division has to do to rival Destiny is to offer more meaningful and less tedious content. It won't beat Destiny in raw gunplay, but The Division didn't play any worse than Mass Effect (people who say ME's cover mechanics were better are bonkers), so all it needs is a good amount of quantity to be competitive.

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ricku1967

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lol that is kinda funny but hell, movie trailer take quotes out of context all the time, "best movie of our lifetime "...time magazine" as do a ton of other types of ads. its been going on for decades now...i dont see this as anything new

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tsmech88

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Edited By tsmech88

Ha ha ha, All games are better than Destiny, how is this a bold claim.

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maitkarro

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Edited By maitkarro

@tsmech88: Destiny has superb gameplay for a shooter, nothing else comes close in that regard, but there is so little meaningful loot and story is pretty much nonexistent, and most of the story that is there is on the bungie site as grimoire, even the Destiny Podcast has more story as audio than Destiny itself.

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Barighm

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Edited By Barighm

@tsmech88: Now, hold on. Destiny PLAYS great. It's everything else that's the problem. It's not accurate to describe it as a bad game. More accurate to say it's a disappointment.

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tsmech88

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Edited By tsmech88

@Barighm: your comment oozes disdain for people who don't like Destiny. I want to insult you and tell you to get off your knee's, but since you were respectful, I will tell you that I agree; it does have good mechanics, but it is clearly a video game/casino/pickpocket game made to suck your wallet dry.

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BeantownSean

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Edited By BeantownSean

You'd have to be very naive if claims like those actually influence your likelihood to purchase a product or service.

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TheApd_Returns

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@zero_juice: yeah, come back in 2 weeks time when everyone is ranting about how shallow/broken/incomplete Division is. same shit different package.

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H0RSE

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@TheApd_Returns:
But people would do that even if the game got great reviews across the board - welcome to humanity.

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ShadowStyleB

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Is this really news? They do this for everything even books do this. They take one raving positive quote and post it on there.

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DAOWAce

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Edited By DAOWAce

Too bad the game actually sucks.

Could've been something great; instead it's a watered down cover based third person shooter with lite RPG mechanics.

It also looks far worse than it did 3 years ago; because Ubisoft likes to do that to their games now.

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maitkarro

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@DAOWAce: Just stay in your hole, if you didn't bother to move from there, when Division beta was out.

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Barighm

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@DAOWAce: Wait a sec. Guns have way more customization options than Destiny, which are purely random, and there were more abilities, each with 5 variants per ability. It's hardly exceptional but way deeper than Destiny, and possibly Mass Effect.

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deactivated-5897603b5d106

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@DAOWAce: Did you even play it? lol.

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ricku1967

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Edited By ricku1967

@HD_ITeRRoRiZeI: no..he didnt, thats obvious )

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JynxTen

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Nothing beats Tom Hardy, Legend for cheekiest misrepresentation.

http://blogs-images.forbes.com/scottmendelson/files/2015/09/gallery-1441795762-legend-poster.jpg

See that Guardian review in the middle, that's a 2 star rating made to imply a 4. :D

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hystavito

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@jynxten: What did the review actually say? "This movie has so many flaws they are unmissable. It's terrible and will never be called a British classic." Something like that? :)

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Marky360

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I don't see this as a big deal yea it's a rather big claim but obviously just because one person feels that way doesn't mean you will. If someone were too buy the Division solely because of a quote that said it was better then Destiny it would be there ownfault if they ended up not liking it.

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