TGS 2008: Square Enix's show-floor theatrics
Closed-door approach can't shut out crowds drawn to gawk at massive screen playing trailers and cutscenes for JPRG giant's upcoming offerings.
TOKYO--While other publishers were busy trying to get people to play their upcoming games at TGS, Square Enix was happy to let its cutscenes do the talking. Most of Square's massive booth space was taken up by screens showcasing trailers from their upcoming games. The tactic which seemed to work fine for the local crowd as the famed Japanese role-playing game publisher's booth was always filled to capacity.
At the front of the booth was an open theatre showcasing some of Square's latest footage, but the real action was at the back in the appropriately named Closed Mega Theater. After lining up and getting inside, you could expect to see trailers for games such as Final Fantasy XIII, Kingdom Hearts 358/2 Days, Dissidia Final Fantasy, and more.
Of course, Square did have some playable games. The company reserved quite a large area for its upcoming DS RPG, Valkyrie Profile. It also had an entire wall of kid-friendly DS games playable, although these didn't seem to be as popular as the other areas of the booth.
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