Take-Two: New GTA every two years would degrade series value

COO Karl Slatoff says it "doesn't make sense" to release new entry in open-world action series biennially.


Take-Two Interactive has explained why it does not release a new Grand Theft Auto game every two years. Speaking during the Wedbush Transformational Technologies Conference this week, chief operating officer Karl Slatoff explained doing so would degrade the franchise's value.

No Caption Provided

"Often times people ask us 'Why don't you come out with Grand Theft Auto every two years?' To us, that doesn't make sense, because Grand Theft Auto, every single time it comes out, is a brand new experience. You can't possibly do that in two years. And if we did that, our product would fatigue and the franchise would degrade from a value perspective."

Slatoff's comments match up with Rockstar North developer Leslie Benzies, who said in November that the company could develop a new GTA title every year, but won't.

"We could easily have churned out a new version year after year without really progressing as a franchise, but if we did that, eventually the fans would lose interest," he said at the time.

Grand Theft Auto V is due out on September 17 across the world. Slatoff reiterated that this game will feature a world larger than Grand Theft Auto IV, Red Dead Redemption, and Grand Theft Auto: San Andreas combined.

For more on GTAV, check out GameSpot's previous coverage.

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

GameSpot may get a commission from retail offers.

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 378 comments about this story