Street Fighter 6 Has Chipotle "In-Game Integrations" Coming Later This Year

With Street Fighter 6 a little over a week from launch, Chipotle and Capcom have announced a new partnership that will let players earn in-game currency, customization items, and more the next time they order Chipotle.

The promotion is slated to begin on Street Fighter 6's launch day of June 2, and it will give those who order Chipotle food, either online or through the store's app, 250 Fighter Coins--SF6's premium currency. This can be used to purchase characters, costumes, stages, and avatar items including clothing and emotes. Chipotle Rewards members can also redeem 250 reward points for an additional 250 Fighter Coins.

The partnership also includes a promotion with Twitch, where viewers of participating Twitch channels can earn a free order of chips and guacamole by watching an hour's worth of Street Fighter 6 content. The full list of channels offering the free food can be found on the official Twitch blog.

The Chipotle Challenger Series has also been confirmed for this year, with the tournament beginning on June 17. The 2v2 tournament will allow players to compete for a share of a $30,000 cash prize pool and free Chipotle for a year, among other prizes, while the top two teams will also receive an all expenses paid trip to Las Vegas to compete at Evo 2023.

Street Fighter 6 launches June 2 for Xbox Series X|S, PlayStation 4, PlayStation 5, and PC.