Steve Jobs Biopic Criticised by Apple CEO

"A lot of people are trying to be opportunistic."

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Danny Boyle's biopic Steve Jobs is due for release next month, and is the latest in a line of films about the late tech pioneer. But in a new TV interview, Tim Cook, the current Apple CEO, has revealed that he's not exactly a fan of the various cinematic depictions.

Speaking on the Late Show with Stephen Colbert, Cook explained that while he hadn't seen Boyle's film--or indeed the documentary The Man in the Machine or earlier biopic Jobs--he felt the legacy of the man was being exploited by filmmakers.

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"The Steve I knew was an amazing human being. He's someone that you wanted to do your best work [for]," Cook told Colbert. "He invented things that I think other people could not. He solved problems other people could not. He had this uncanny ability to see around the corner and to describe a future, not an evolutionary future but a revolutionary future, and he was a joy to work with.

"I think that a lot of people are trying to be opportunistic, and I hate this. It's not a great part of our world."

Steve Jobs was written by West Wing creator Aaron Sorkin, and was met with strong reviews when it premiered recently at the Toronto International Film Festival. While promoting the film, Sorkin spoke about the way he approached the film, which is structured around three of Apple's key product launches.

"I didn't want it to be a cradle-to-grave biopic or a piece of journalism. Art isn't about what happened," he said. "Jobs is someone a lot of people have a lot of very strong feelings about. It's a bit like setting out to write about the Beatles."

Steve Jobs opens in cinemas on October 9, 2015, and stars Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels.

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