Star Trek beams up Rock Band promotion

Paramount teams with MTV and Harmonix on rhythm-game song giveaways, avatar-creation contest, battle of the bands; registration opens today.


Rock Band
Rock Band 2

Trekkies will face a reckoning of sorts on May 8, when Paramount Pictures will release to theaters worldwide J.J. Abrams' controversial take on Gene Roddenberry's revered Star Trek. Today, fellow Viacom subsidiary MTV Games said that it would be helping out with promotion on the film, announcing a host of Star Trek-themed content and contests for its popular four-piece rhythm game franchise Rock Band.

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With registration opening today, MTV Games will be giving away 500 Rock Band Music Store downloads each day from April 7 to April 21. Rock Band owners can register through the official Star Trek-Rock Band Web site, and the song downloads are only for the Xbox 360 and PlayStation 3 editions of the game.

Beginning on April 20, Rock Band 2 owners can compete in the Star Trek Ultimate Battle contest through the game's online Battle of the Bands mode. The contest, which runs through April 27, pits bands of three to four against one another in a competition for the highest score. The winning band will be awarded with a private screening of Star Trek in their hometown. MTV Games will also give away prize packs with Star Trek and Rock Band merchandise to 20 randomly selected participants.

The final component of MTV Games' Star Trek promotion will be the "first-ever avatar-creation contest," which will kick off on April 27. The contest will task Rock Band owners to create a custom in-game avatar and then export it to the Rock Band Web site. The winning avatar will be selected on May 11 by both the community and Harmonix team, and the creator will receive The Future Is Now prize pack, which includes "top-of-the-line Rock Band game accessories."

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