Sony Unleashes Regis on the PlayStation
'Who Wants To Be A Millionaire: 2nd Edition,' which challenges players to take the 'hot seat' on the PlayStation, is supported by two exciting promotions.
Sony Computer Entertainment America today announced the release of "Who Wants To Be A Millionaire: 2nd Edition" for the PlayStation. Following the style of ABC's most popular television phenomenon, Who Wants To Be A Millionaire: 2nd Edition incorporates all the drama and tension of the TV game show. It offers hundreds of mind-bending questions and all three lifelines - (phone-a-friend, ask the audience, and 50/50), - and it is hosted by a virtual Regis Philbin.
Using video and audio footage of Regis Philbin, the game features several elements from the show, including its rules, questions, right and wrong answers, phone-in banter, and of course, "Is that your final answer?"".
"We are thrilled to bring Who Wants To Be A Millionaire: 2nd Edition to the PlayStation," said Ami Blaire, director of product marketing at SCEA. "With the popularity of the television game show and Regis Philbin as the host, Who Wants To Be A Millionaire: 2nd Edition is sure to become a huge hit among PlayStation gamers."
Attempting to capture the drama of the game show, it all begins with the two-player fastest-finger round. Four items are displayed out of sequence on the screen, and the first contestant that puts these items in the right order in the shortest amount of time advances to the hot seat. Just like the television program, participants must answer 15 progressively challenging questions correctly to win the million dollars. With hundreds of questions available, the game promises to provide hours of nail-biting fun.
Two consumer promotions will support the release of Who Wants To Be A Millionaire: 2nd Edition. The first promotion, the "Win A '$1,000,000' Sweepstakes," is sponsored by Sony Computer Entertainment America and gives consumers the opportunity to win one million dollars. Players participate by purchasing a specially marked copy of Who Wants To Be A Millionaire: 2nd Edition or by sending a self-addressed stamped envelope to: Who Wants To Be A Millionaire: 2nd Edition Sweepstakes, Game Piece/Rule Request, 1407 Airport Road, Suite 2034, Monroe, NC 28110. Players will receive a game piece with a number printed inside, attached to the front panel of the game's packaging. To determine if they have won, consumers must visit www.playstation.com, go to the "Who Wants To Be A Millionaire: 2nd Edition" game page, follow the instructions to enter their game-piece number, and see if it matches the winning number. One grand-prize winner will receive one million dollars.
The second promotion is a retail promotion, sponsored by Kmart stores nationwide. Kmart customers who purchase "Who Wants To Be A Millionaire: 2nd Edition" for the PlayStation will receive a calling card with ten minutes of access to an additional lifeline to be utilized while playing the game. This lifeline is a direct connection to the PlayStation call center, whose agents have answers to the questions available upon request. This promotion will take place July 10 through August 7.
If PlayStation owners are wondering how there can be a second edition of a game which has no first edition, Who Wants To Be A Millionaire: 2nd Edition follows the original PC-CD-ROM game, which launched in November 1999 and became the fastest-selling PC game of all time.
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