Sony Unfazed by Xbox One Price Cut, Suggests PS4 Outselling by 2:1
Asked if he feels pressure following Microsoft's pricing moves, SCEA president Shawn Layden says: "No, not at all."
Since Microsoft implemented a temporary $50 Xbox One price cut earlier this month, the console has outsold the rival PlayStation 4 in the United States. However, Sony isn't shaking in its boots just yet. SCEA president Shawn Layden says in a new interview that he is unfazed by Microsoft's recent Xbox One pricing moves, and maintains that PS4 will be competitive this holiday season.
Asked if he feels any pressure from Microsoft's recent Xbox One price cut, Layden told GamesBeat: "No, not at all. It's going to be a very competitive holiday season. Everyone's going to move their numbers the best way they can. We're going to be fully engaged in that battle."
One of the ways Sony is going about that is with its PS4 Black Friday bundle that includes a system and copies of Grand Theft Auto V and The Last of Us for $400. By comparison, various retailers are selling the Assassin's Creed Unity Xbox One bundle, which also comes with Assassin's Creed IV: Black Flag, for $330.
In terms of shipment numbers, Sony has moved 13.5 million PS4s, while Microsoft has sold 10 million Xbox Ones to retailers. Of the 13.5 million PS4s shipped, Sony has sold to consumers 10 million consoles as of August. Microsoft has not announced a sold-through figure for Xbox One so far this year, though the number is likely north of 5 million systems.
According to Layden, the PS4 is dominating the Xbox One in terms of units sold-through to consumers. Asked if it would be accurate to say Sony has a 2:1 advantage over Xbox One in terms of units sold, the executive replied: "The math seems to look like that."
The PS4 recently celebrated its first birthday, and GameSpot marked the occasion with an in-depth analysis of every key aspect of the console. We will publish similar reports for the Wii U (later today) and the Xbox One next week.