Sony: PS4 Is Dominating Europe, No Plans for Price Cut

PlayStation 4 has a 70-90 percent marketshare in Europe, according to executive Jim Ryan.


The PlayStation 4 is far and away the leading current-generation console in Europe, Sony Europe president Jim Ryan has revealed in a new interview. Speaking with VG247, Ryan claimed the PS4 is currently enjoying nothing less than 70 percent marketshare in every European country.

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"We have a very significant market leadership," the executive explained. "We have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don't think marketshare's any less than 70 percent, and frequently greater than 90 percent in continental Europe."

Also in the interview, Ryan explained that the PS4 is still seeing "very considerable" momentum at its current price point. As such, he said Sony has no immediate plans to cut the price of the console.

"We're happy with the price and we're happy with the value proposition," Ryan said. "We'll leave it where it is for now."

Globally, the PS4 has sold more than 22.3 million units as of March 31.

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