Sony: PlayStation 4's early lead over Xbox One is not a big deal

Marketing VP John Koller says he's interested in growing the PS4 install base, not comparing data against competitors.

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The PlayStation 4 has the early lead over the Xbox One in terms of worldwide sales, but Sony isn't focused on any advantage it may have today in these early stages of the new console cycle. PlayStation marketing VP John Koller said told CVG in a new interview that the PS4's early lead over the Xbox One is "really not" that important.

Sony sold 4.2 million PS4s in 2013, compared to 3.0 million Xbox Ones.

"We look at it really just introspectively. The '4.2 million' number is important because it gets us further towards our goal," Koller said. "And that goal is the largest install base we can possibly get--to encourage publishers and developers to continue to make great game experiences for PS4."

As you would expect from any competitive business, Koller acknowledged that Sony examines PS4 sales data relative to the Xbox One. But this isn't Sony's focus, he argued.

"I mean, sure, we all look at the competition and see where people are, but for us we've got to keep growing, getting bigger and bigger," Koller said. "I think we've got a great opportunity specifically because we've got a great product."

Also in the interview, Koller said just because Sony is rolling out the fully digital PlayStation Now service does not mean the company is any less enthusiastic about the state of physical consoles.

"We've been very open and bullish on physical consoles. So I don't think PS Now necessarily disenfranchises future consoles in any way," Koller said. "But it does, I think, show our willingness to try and focus on content as primary."

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