Sony on PS Vita: 'Its a marathon, not a sprint'
Marketing manager John Koller says new portable is a "good, solid platform"; no immediate price cut planned.
Sony is confident that its PlayStation Vita hardware line will have success. Speaking to GamesIndustry International, Sony marketing manager John Koller said he is pleased with the device's price positioning amidst a market stuffed with competition from Nintendo's 3DS, as well as smartphones and tablets.
He would not comment on the possibility of a price cut in the immediate future, adding that Sony is in it for the long haul with regards to the PS Vita.
"I don't want to get into anything specifically, but I do want to say, as we've said multiple times, it's a marathon, not a sprint," he said. "And it's certainly going to be a marathon for Vita. It's going to be a very good, solid platform for us, one that performs very well."
In August, Sony Worldwide Studios boss Shuhei Yoshida said 2012 was "too early" for a PS Vita price cut, confirming that no reduction was planned for the year. The PS Vita launched in February 2012 with a Wi-Fi-only version at $249 and a Wi-Fi/3G model retailing for $299. Sales of the portable are nearly in line with company expectations, according to Sony CEO Kaz Hirai.
Marvel Rivals - Official Loki Character Reveal Trailer | The King of Yggsgard Remnant 2 - The Forgotten Kingdom | DLC Launch Trailer Stellar Blade - Official "The Journey: Part 2" Behind The Scenes Trailer | PS5 Games Fortnite Festival - Official Billie Eilish Cinematic Season 3 Trailer Dead by Daylight | Tome 19: Splendor | Reveal Trailer Starship Troopers: Extermination - Official "The New Vanguard" Update 0.7.0 Trailer 2XKO - Official Illaoi Champion Gameplay Reveal Trailer Destiny 2: The Final Shape | Journey into The Traveler Trailer Solo Leveling: Arise - Character Gameplay Teaser #15: Seo Jiwoo Genshin Impact - Character Demo - "Arlecchino: Lullaby" Goddess Of Victory: Nikke | Last Kingdom Full Animated Cinematic Trailer Metaphor: ReFantazio The King’s Trial Trailer
Please enter your date of birth to view this video
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
Got a news tip or want to contact us directly? Email news@gamespot.com
Join the conversation